Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions. The post 2026 Cannes Lions: Authenticity In The Age of AI appeared first on AdExchanger.
As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance. The post How AI Can Enhance Content Without Generating It appeared first on AdExchanger.
Longtime ad exec exits 7 months after Omnicom’s IPG acquisition
In this week's Week in Review: Sky reportedly agrees terms with ITV, Omnicom announces a slate of new streaming partnerships at Cannes, and Walmart buys French ad tech business Vibe.co. Top Stories Sky Agrees Terms to Buy ITV's TV and Streaming Arm Comcast-owned broadcaster Sky had reportedly agreed terms with fellow British TV business ITV [...]
In the digital age, live sport creates a flywheel effect whereby viewers can see events discussed on social media and head to TV or streaming services to see it play out, or catch a moment on TV and turn to social media to find out more about an athlete or team. "Brands need to be [...]
As we gear up for the Friday night finale, the UK looks to be having a good year, with a third Grand Prix secured on day 4 following victories for Adidas UK’s Oasis tie up and Uncommon’s “Creative Fable.” Adam&Eve TBWA (at least the Adam&Eve part) continued their long history of winning at Cannes, while [...]
Discover the factors that make a small business appear more established, trusted and credible. Learn how visibility, branding and consistency influence customer decisions. The post What Makes a Small Business Look Established? first appeared on Billboard Media.
Wilkins Media, Boardy, Creative Outdoor Advertising, ODN, NRS Digital Media, Gb Outdoor Ltd, Hearst UK, McClatchy Media, Haystack, Evolve OOH, Braze, Leap, GSTV, Pearl, NRS Digital Media--be the first to congratulate these OOH movers! The post OOH Moves Today – 36 Moves This Week! first appeared on OOH TODAY.
The Texas Law Hawk... to literally destroy billboards felt like the perfect, unforgettable way to shine a massive light on their incredible creativity The post Billboards Transformed Guerrilla-Style first appeared on OOH TODAY.
All Aboard for the Next Era of Transit Advertising The post The Best Billboard I Saw Today first appeared on OOH TODAY.
