Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot. The post Condé At A Crossroads; The Cloud Wars Heat Up appeared first on AdExchanger.
Heathrow is bringing its beloved furry brand characters Doris and Edward Bair, aka The Bears, back to TV screens in a new campaign titled ‘Must be love’, created by independent agency St Luke’s. First introduced in Heathrow’s 2016 Christmas campaign, The Bears became household names across the UK with their touching tales of reunion and adventure. The [...]
Paramount Skydance's cuts will happen on Wednesday.
Are you a business with an offering meant for Gen Z (born between 1996 and 2012)? Then, we welcome you to the world of 10-second ads. Yes! In today’s dizzyingly fast-paced world of Gen Z ads, those lightning-fast 10 seconds of your ad can make or break your brand story. That’s because the attention span… Read [...]
RTL AdAlliance, the international sales house of European broadcaster RTL Group, this morning announced it has signed an agreement with ORF-Enterprise, the sales house of Austrian public broadcaster ORF, to sell its total video inventory internationally. The news comes during a period of expansion for RTL AdAlliance. It's just over a month since the sales [...]
Ruth Bopp has been suffering from an incurable lung disease for years. She can no longer breathe freely. A donor organ is finally found. The film shows the beginning of her new life. Her struggle, her happiness, and her setbacks. Ruth Bopp will never forget October 20, 2023. At 3:50 a.m., the ringing of her [...]
Pringles revives its 'Once You Pop' slogan for a new era.
Whether it’s transactional confirmation messages, special offer alerts, abandoned cart reminders or newsletters, we’d like to hear what people make of the steady influx of emails from brands A single online purchase can leave a dozen emails in a consumer’s inbox: order confirmations, processing confirmations, courier handover conformations, dispatch, transit and delivery confirmations as well [...]
A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO [...]
The world’s brand owners seem to lose their bearings from time to time (Mollie-Mae for Unilever anyone?) Diageo, home to numerous spirits brands and Guinness, has usually steered a fairly sensible course but now it’s off chasing the chimera of ‘yoof,’ with a Sabrina Carpenter/Johnnie Walker tie -up. Her ‘Short n’ Sweet’ tour even features [...]
