Sole Purpose: Unless Collective and Under Armour’s Plastic-Free Sportswear
The future of sneakers and athletic wear is eco-conscious.
Best Context-First YouTube Ad Campaigns for the Holidays
The holiday season is advertising’s biggest stage. Every brand wants to shine, but consumers are flooded with holiday promotions both online and offline. With global online sales projected to reach $1.4 trillion in 2025, the opportunity and the stakes are higher than ever. For advertisers, the challenge is no longer just visibility. It is about [...]
Acast’s CEO On Why Audio Doesn’t Need Video – Or Political Ads – To Win
Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio incumbents are embracing video and chasing political ad budgets to balance the books. But “video is an enhancement, not a [...]
Why Ugg Keeps Inviting Fans Into Its Warm, Fuzzy Universe IRL
Feel House pop-up is now a 'fundamental' part of Ugg's strategy.
Week in Charts: YouTube’s Content Spend Tops Streaming Rivals, Condé Nast Has Low Hopes for Ads, and ‘Mini-Dramas’ Prove Popular with Older Audiences GalleryWeek in Charts: YouTube’s Content Spend Tops Streaming Rivals, Condé Nast Has Low Hopes for Ads, and ‘Mini-Dramas’ Prove Popular with Older Audiences
Week in Charts: YouTube’s Content Spend Tops Streaming Rivals, Condé Nast Has Low Hopes for Ads, and ‘Mini-Dramas’ Prove Popular with Older Audiences
In this week's Week in Charts, YouTube's content spend tops streaming rivals, Condé Nast has low expectations for ads, and 'mini-dramas' win fans from all age groups. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week [...]
Why Medium Said No To Easy Ad Money
When Tony Stubblebine became CEO of Medium in 2022, the online publishing platform was losing more than $2.5 million each month, shedding subscribers and struggling to find a clear product-market fit. The situation was dire, Stubblebine says on this week’s episode of AdExchanger Talks. “It was doing terribly,” he says matter of factly. Stubblebine led [...]
The Mill Returns Under New Owner With Global Expansion Plans
The Mill, the storied production studio that shut down abruptly earlier this year, is relaunching under new ownership across Europe and Asia.
What Out of Home Advertising Looks Like in 2075 —Part 1
The Great Reinvention of the OAAA —Could an organization built to protect the past also champion the future? The post What Out of Home Advertising Looks Like in 2075 —Part 1 first appeared on OOH TODAY.
Brands Rush to Reddit, Boosting Ad Spend and Gaming AI Search
A leaked deck shows paid ads on Reddit can boost AI search visibility as the platform becomes more relevant than ever.
The Best Billboard I Saw Today
BetMGM shows that OOH is built to move as fast as the game itself The post The Best Billboard I Saw Today first appeared on OOH TODAY.