In celebration of America’s 250th anniversary, BAND-AID Brand has introduced a special edition of its Flexible Fabric adhesive bandages in red, white, and blue. These bandages are packaged in a collectible tin, reminiscent of the 1956 Stars 'N Strips design, updated for contemporary consumers. The l...
Publix has launched a new brand campaign titled 'Our Pleasure,' focusing on the company's dedication to exceptional service and quality. The campaign, developed in collaboration with creative agency FIG, positions Publix not just as a grocery store, but as a brand committed to showing appreciation f...
The UK's Competition and Markets Authority announced this morning it is ordering Google to give publishers the ability to opt out of their content being used in its AI search tools, without having to opt out of Google Search entirely, which it claims is a world first. Since Google began introducing AI components into its [...]
A recurring theme during this year's upfronts was interactive and dynamic ad formats, with Netflix and Warner Bros. Discovery (WBD) introducing programmatic pause ads, following in the footsteps of Amazon and NBCUniversal. But as new formats continue to emerge, the lack of standardisation creates friction across CTV platforms. When IAB Tech Lab launched its Ad [...]
CBS News fell by double digits in the Adults 25-54 demo.
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million.
He had been with CBS News for 37 years.
The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.
Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.
Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to [...]
