Elyse Myers on Why Making ‘Something Cool’ Is Better Than Going Viral
A personal conversation about connecting with audiences and working with brands.
EXCLUSIVE: X Dangles $200K for Advertisers to Return to the Platform, Leaked Deck Shows
As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.
Beyond Programmatic: A New Model For Buying Premium CTV Inventory
If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that force advertisers to compromise on cost, transparency or execution. With traditional DIO, buyers negotiate directly with [...]
OOH Moves Today – 40 Moves This Week!
OUTFRONT, ODN, Global, VENDO Media, MiQ, Screenverse, Wayfair, Atmosphere TV, BackLite UK, Pinterest, Evolve OOH--be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.
America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu
America's Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package. The post America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu appeared first on AdExchanger.
MAA Ad of the Week: ‘Cold’ Spice from Spanish agency Burns
Lots of brands linger in people’s minds because of advertising they produced years ago, brand-building stuff unlike the torrent of digital we enjoy today. Old Spice is one such, launched on an unsuspecting world by Wieden+Kennedy. Now Spanish agency Burns has taken up the challenge a decade later with a campaign that doesn’t match the [...]
OOH Of the Month —OOH FACTOR FEBRUARY/MARCH
Outdoor, the biggest canvas in advertising, predict the long- and short-term impact of OOH ads, both static images and digital billboards, ... We just didn’t see work that excelled enough to justify our spotlight. The post OOH Of the Month —OOH FACTOR FEBRUARY/MARCH first appeared on OOH TODAY.
ABC Halts The Bachelorette After Taylor Frankie Paul Allegations and Leaked Video
Disney pulls The Bachelorette and won't say if it will return to air.
Google Agrees to Give Publishers an AI Overview Opt-Out, but Concerns Remain
At the start of this year, the UK's Competition and Markets Authority (CMA) proposed a series of changes to how Google’s search service operates in the UK, including allowing publishers to opt out of their content being used either as cited sources within Google’s AI Overviews feature, or for wider training of the tech giant’s [...]
5 Questions for… CNBC’s Morgan Brennan on New Show, Morning Call
EXCLUSIVE: Brennan's new show debuts on Monday, March 23, at 5 am ET.