From the expanding definition of value shopping to the channel-less retail experiences Worries over tariffs and a shaky macro outlook are dragging on consumer confidence heading into the holidays, nudging more shoppers toward value hunts, thrifted finds, and trade-in credits. At the same time, younger buyers are skipping traditional gift guides and turning to TikTok [...]
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory? The post Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin appeared first on AdExchanger.
Lab Weekly — 09/19/2025 New Meta AI glasses, Plus, the latest news about Gemini in Chrome, agentic commerce, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here Meta Connect 2025 Recap: Zuckerberg Goes All-In on AI Glasses The new Meta Display glasses look impressive, but can Meta’s AI [...]
Friedlander exited Netflix in August.
Oracle, Silver Lake, and MGX will hold 45% of TikTok, ByteDance just under 20%, and other ByteDance investors the remaining 35%.
While it’s easy to dissect the art that goes into advertising and branding, the science that’s behind what we buy, and why we buy it, can remain a bit of a mystery. But Richard Shotton and MichaelAaron Flicker tackle much of the psychology behind our spending habits in Hacking The Human Mind: The Behavioral Science [...]
When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits [...]
Instacart and Kroger are testing measurement with the social platform.
VCCP has brought in veteran ECD Yan Elliot to head up the Barclays account, which the agency won in April. An advertising creative since the 90s, Elliott’s CV includes Mother, WCRS, Lucky Generals, T&P and AMVBBDO. Sometimes an agency needs a person with a whole career’s worth of experience to do the job. But when [...]
