Brand USA Bets on Warmth and Hospitality to Win Back World Travelers
Last month, Bad Bunny explained to i-D magazine why his world tour wouldn’t stop in the United States. “There was the issue of, like, fucking ICE could be outside [the […]
Revenue Diversification Pays Off as UK Publishers See Continued Revenue Growth
The latest Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers and Deloitte covering Q2 this year found that total revenues across the 13 digital publishers surveyed grew by an average of 3.4 percent year-on-year. While advertising revenues continue to struggle, the results suggest that publishers' efforts to diversify their revenue streams are [...]
What’s gone wrong at WPP? The crown slips at world’s biggest advertising group
Exodus of big clients, falling profits and dire forecasts raise prospect of a once ‘unthinkable’ breakup A dark joke is doing the rounds in adland that the original Wire and Plastic Products, the small Kent-based basketmaker that Martin Sorrell bought 40 years ago as a stock market-listed vehicle to build WPP, might outlast the advertising [...]
Sony’s NFL Headsets Are Already Delivering Millions in Media Value
How Sony and the NFL built a partnership that could be worth more than $50 million this season alone.
MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right
Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been overlooking – or even inhibiting. The post MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right appeared first on AdExchanger.
Beyond the final whistle: how sports events drive creative marketing campaigns
Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a permission slip for audiences to feel something together. For marketers, that combination is rare. It turns a match into a canvas for brand stories that travel from the stadium to living rooms, phones, and shop shelves. When [...]
Moving OOH in Europe —Expanding ’26
an opportunity to immerse ourselves in the European OOH landscape ...how Mooving OOH advertising can best fit into the media mix in Europe The post Moving OOH in Europe —Expanding ’26 first appeared on OOH TODAY.
How M&C Saatchi Is Navigating Marketing Measurement Without User-Level Data
If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But not only is “a plethora of measurement approaches” overwhelming clients, he said – from media mix modeling and geo-lift testing for incrementality to brand lift studies [...]
Stonefire Adds Naan to Popular Online Go-Kart Tracks in Latest Ad Campaign
For the first time, naan just happens to be a collectible item in everyone’s favorite kart-racing game Stonefire, American’s #1 naan, is taking gaming and snacking into new territory with the launch of Stonefire Speedway, the first unofficial track in your favorite kart-racing game. The objective is simple: collect naan in the open-world [...]
Readpeak Turbo Charges Leadership Team with Top Talent from Pinterest, Hearst, and The Trade Desk as It Accelerates European Expansion
Native adtech scale-up makes a trio of senior appointments across the UK and France Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe. Thomas Bailly joins as Head of International Growth, Helena Murphy as Business Lead [...]