Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ's ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager. The post DOJ v. Google: Judge Brinkema Calls For Less [...]
Nexstar is in talks with The Walt Disney Company over Jimmy Kimmel Live
It’s almost impossible to move for influencers online – and even on TV reality shows like Strictly Come Dancing, where YouTuber George Clarke (pictured) is on this year. This week we also learn that they have their own All Party Parliamentary Group to represent them, and 61 % of marketers plan to increase their spent [...]
How legacy tech companies are navigating rapid innovation.
Pitching remains the lifeblood of agencies – a welcome transfusion of new business or a draining malaise – and The Great Pitch company has added to its team with agency veteran Laura Holme as business development and growth consultant for the UK. Holme (left) has worked with a number of top level agencies including Dentsu, [...]
Brands will soon be able to buy video ads on gas pumps at Middle America's favorite pizza-and-fuel shop.
When recorded effectively, traffic flow does more than make a photo or video visually appealing, it demonstrates the true value of the billboard The post Capturing Motion: The Role of Traffic Flow first appeared on OOH TODAY.
Al Jazeera Untangles
When generative AI search hit the mainstream a few years ago, Alex Sherman, CEO and co-founder of AI marketing platform Bluefish, quickly adopted the ChatGPTs and Perplexities of the world. Not surprising considering the nature of his startup, which measures and analyzes how brands show up in generative AI search results. What is surprising, though, [...]
Kimmel explained his comments on Charlie Kirk and spoke out against the FCC.
