Former Netflix TV Exec Peter Friedlander Joins Amazon MGM Studios
Friedlander exited Netflix in August.
Trump Signs Order to Keep TikTok in US, Shrinking ByteDance Ownership
Oracle, Silver Lake, and MGX will hold 45% of TikTok, ByteDance just under 20%, and other ByteDance investors the remaining 35%.
Hacking The Human Mind Tackles Behavioral Science In An Engaging Way
While it’s easy to dissect the art that goes into advertising and branding, the science that’s behind what we buy, and why we buy it, can remain a bit of a mystery. But Richard Shotton and MichaelAaron Flicker tackle much of the psychology behind our spending habits in Hacking The Human Mind: The Behavioral Science [...]
How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits [...]
Pinterest Is Cozying up to Retailers With a Tool to Track Ad Performance
Instacart and Kroger are testing measurement with the social platform.
Yan Elliott joins VCCP to lead Barclays creative business
VCCP has brought in veteran ECD Yan Elliot to head up the Barclays account, which the agency won in April. An advertising creative since the 90s, Elliott’s CV includes Mother, WCRS, Lucky Generals, T&P and AMVBBDO. Sometimes an agency needs a person with a whole career’s worth of experience to do the job. But when [...]
How Programmatic Tools Provide Inspiration for IAB Tech Lab’s New AI Initiative
When IAB Tech Lab announced the launch of the AI Content Monetization Protocols (CoMP) Working Group earlier this year (initially dubbed the 'LLM Content Ingest API' initiative), it came as a bit of a surprise to some in the industry. The project is an ambitious one, with the aim of building technical plumbing fit for [...]
Banana Republic Mines Its Archive to Inspire Modern Brand Love
The Gap Inc. business launches a space dedicated to vintage drops and old catalogs.
Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show only to watch the same commercial play on repeat. As a viewer, that ad déjà vu frustration is widespread. Connected TV ensures more [...]
How Agencies Leverage Big Data and Analytics to Optimize Ad Performance?
Ever wondered how an ad reaches you just when you are searching for something? Whether you are looking for a 2 BHK flat on rent in Baner or the top Chinese restaurants in Deccan, how does the internet show what you’ve been looking for? Is it some magic? The answer is a resounding no! It… Read [...]