Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it would make this audience pool available to advertisers for the first time. And, on Thursday, it named youth-focused ad [...]

THE ORIGINAL? Drumstick Classic ice cream – 01/2026 Click on the image to enlarge Source : Best ads on TV Agency : Sick Dog Wolfman (Australia) LESS ORIGINAL Mc Donald’s Restaurants – 05/2026 Click on the image to enlarge Source : Creapills Agency : Akcelo (Australia)

Thanks to AI, the internet is flooded with fan-made content, and that includes advertising imposters. Currently a fake Pepsi ad and an LA mayor campaign are both benefiting from the viral impact of clever user-generated concepts. Thousands were fooled and (crucially) charmed by a 20-second Pepsi spot. It features familiar advertising tropes – a rousing [...]

World Out of Home Organization delegates are gathered in London this week for its Annual Congress and President Tom Goddard (below) welcomed them with the news that global OOH revenues had climbed to US$54bl, 15% higher than 2024. The WOO figures include 85 separate geographical territories accounting for 95% of global GDP. The APAC region [...]

More international travelers than expected are staying home to watch the tournament—putting sponsorship value in question

Fox Sports is leaving no stone unturned as it hypes up its coverage ahead of the World Cup.

The ad tech firm has lowered campaign minimums from $50,000 to $10,000 and is providing media-match deals as competition for ChatGPT ad dollars intensifies.

Agency will develop a new creative platform that leans into humor for the car maintenance retailer