ADWEEK Commerce Advantage: Back-to-School Trends Point to What Marketers Can Really Expect for the Holidays
Inflation and the labor market could result in soft consumer spending.
Fan Club Billboards: How to Buy an Ad for Your Idol in LA
Billboard agency vs. vendor: why an OOH agency gets you better rates, placements, and strategy than buying direct from a billboard owner. The post Fan Club Billboards: How to Buy an Ad for Your Idol in LA first appeared on DASH TWO.
How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)
This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015, which, earlier this month, raised a $100 million in financing from the bank Macquarie Group. The digital-native ecommerce brand [...]
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement. The post How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales appeared first on AdExchanger.
The Best Billboard I Saw Today
Coach: Because Even Your Feelings Need a Personal Trainer The post The Best Billboard I Saw Today first appeared on OOH TODAY.
The Trouble With AI Mania; Show Me The Receipts
Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest in ChatGPT ads – but the channel is so new that advertisers have “limited controls” over what content their ads [...]
A Denver Social Media Marketing Agency Looks at AI vs Human Media Management
Our Denver Social Media Marketing Agency Breaks Down Planable's AI vs Human Experiment As artificial intelligence has become more accessible, marketers have wondered whether AI could fully take over the digital space, but recent industry experiments have finally put this to the test by running live accounts with zero human intervention versus those managed by [...]
The One Club Partners with CultureCon as Part of “Career Essentials” WAATBP 2026 Event
In light of the challenging job market for entry level talent, The One Club for Creativity announces a shift in its long-running WAATBP career fair to focus exclusively on direct career support, and a new partnership with this year’s CultureCon, the largest annual festival for creative professionals, entrepreneurs, creators, and influencers who are building fulfilling careers, lifestyles, and culture. This year’s two-day WAATBP [...]
The One Club Establishes Brand Hall of Fame and Names Apple as First Inductee
In recognition of 50 years of design, branding, and communications innovation and leadership, Apple has been selected as the first brand to be inducted into The One Club for Creativity's newly established Brand Hall of Fame, part of the prestigious global Creative Hall of Fame. Formed in 1961, the Creative Hall of Fame has a rich heritage of honoring the [...]
Google defeats US justice department bid to force ad tech sale
Judge declines to make Google sell AdX in win for firm against US antitrust enforcers’ attempts to break up big tech Alphabet’s Google escaped a breakup of its advertising technology business on Wednesday, when a judge in Virginia rejected US antitrust enforcers’ attempt to force a sale of Google’s online advertising exchange. While the ad [...]