FCC Orders Early Renewals for ABC TV Licenses Following Scrutiny Over Kimmel Joke
The FCC directed eight of Disney’s owned-and-operated television stations to file their broadcast license renewals early.
Week in Charts: Rory Sutherland on AI Reshaping the Ad Industry, New Entrants Shake Up the European OS Market, and UK M&A Bounces Back
In this week's Week in Charts, Rory Sutherland on AI reshaping the ad industry, new entrants shake up the European OS market, and UK M&A bounces back. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
WPP Says New Business Wins Show Turnaround Efforts Are On Course
British agency group WPP's 'Elevate28' turnaround strategy, unveiled earlier this year, set a three-year plan to return the group to organic growth. Turnarounds don't happen in a day, so for 2026 the priority has been stabilising the business, particularly in relation to net new business. So while the headline figure from this morning's Q1 earnings [...]
Advertising gets absurd: VCCP and Joint serve up strange solutions
Both VCCP and Joint have launched new campaigns that join a growing number of ads choosing to veer away from the purposeful and steer heavily into the nonsensical. For Fridge Raiders snacks, Joint has conjured up a couple of hapless arctic explorers for no obvious reason other than entertainment value. And likewise with VCCP and [...]
The record-breaking Adios Pro Evo 3 shoe says it all for Adidas
Adidas always said that “impossible is nothing”. They may have ditched the slogan but at the 2026 London Marathon, the brand’s new Adizero Adios Pro Evo 3 shoe propelled Sabastian Sawe to achieve the seemingly impossible: he became the first human to break the two-hour time barrier for the 26.2 mile race. The hype around [...]
Henkel creative moves to WPP
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of optimistic noises) WPP Creative has landed the global creative account for Henkel from Omnicom. Henkel brands include Persil (in most markets) and Schwarzkopf. Omnicom’s Germany-based HeimatTBWA worked on brands including Persil, Pril, Somat, Perwoll, Spee, [...]
The Funnel Is Dead: Now What?
Conversations with Sephora, SmartCommerce, Liquid Death, and more.
Mastercard Is Building for a World Where AI Makes the Decisions
Plus, how experiential marketing builds brand equity that traditional advertising no longer can.
Sequential messaging is the missing layer in social media marketing
Most social media strategies are built around single moments. One ad is expected to do everything, introduce the brand, explain the product, and drive action. However, real decisions don’t happen in one step. They happen over time, as people see, learn, and build confidence. That’s where a sequential messaging strategy comes in, instead of repeating [...]
Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect [...]