BMW Takes Corners to Court in a Kafkaesque Ad That Skips Car Clichés
As the cause of daily pain...why haven't corners stood trial prompts the ad?
The CPO Who Used AI To Revamp A CDP And Address His Own Health
Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label [...]
Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss [...]
Maximum Performance, Minimum Effort; A Fix For Overfrequency?
Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? appeared first on AdExchanger.
Clear Channel Outdoor and Partners Raise Awareness of Human Trafficking Resources with “Can You See Me?” Campaign
OOH Companies and Partners Launch Anti-Human Trafficking Billboard Campaign The post Clear Channel Outdoor and Partners Raise Awareness of Human Trafficking Resources with “Can You See Me?” Campaign first appeared on OOH TODAY.
Best new creative ads: BBC, Berger Paints, GTI ad more
Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked [...]
—OOH Classifieds Today
11 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post —OOH Classifieds Today first appeared on OOH TODAY.
Loot Box Litigation Intensifies as Valve Fights Gambling Claims
The legal battles over loot boxes continue, with gaming companies vigorously defending the use of randomized in-game rewards against allegations that they constitute unlawful gambling. In a closely watched case pending in the U.S. District Court for the Western District of Washington, lawyers for plaintiff-gamers have urged the court to reject Valve Corporation’s motion to [...]
Why People Really Got So Mad About Coke’s New ‘Marlboro’ Typeface
Possessive consumers don't like when their favorite brands make big changes
Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of Ōura
Framing a personal health product as a performance tool for anyone who has to show up at their best.