Wellness Brand Rouge Care Let AI Agents Buy Its TV Ads, and Made 5x Its Money Back
The CTV campaign used two agents, one for planning and one for buying
How Lowe’s Turned Its NFL Sponsorship Into a Play for Gen Z
As Lowe's revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways
The Next Frontier for OOH Operators Who Want to Be Found
The operator who publishes clear, plain-language answers to those questions, on their website, in trade publications, and through a consistent LinkedIn presence, becomes the The post The Next Frontier for OOH Operators Who Want to Be Found first appeared on OOH TODAY.
ABCD+ 19 Anniversaries, 24 Birthdays, 1 Celebration, 1 Retirement This Week!
Kegerreis Digital Marketing, Lamar Advertising Company, Lamar Advertising, Outfront Media, Clear Channel Outdoor, Media Choice LLC, Dynamic Retailing, Search Max, Inc, Reagan Outdoor Advertising, Digital Outdoor Advertising, Firebirds Wood Fired Grill, Pattison Outdoor, Havas Media Network, 1550 Broadway, One Affirmation, Lamar Transit Advertising-mark these milestone moments in OOH. The post ABCD+ 19 Anniversaries, 24 Birthdays, [...]
Broadway Takes Over OOH’s Biggest Industry Summit
Broadway performance joins Newsmaker and Author Anthony Scaramucci, C-Level Agency Execs from Mediahub and Stagwell, and CMOs from American Eagle Outfitters, Expedia, Hisense, Microsoft, and Major League Soccer for “Real Connections” at The 14th Annual Global Video Everywhere Summit in NYC on October 13 The post Broadway Takes Over OOH’s Biggest Industry Summit first appeared [...]
ADWEEK Commerce Advantage: Back-to-School Trends Point to What Marketers Can Really Expect for the Holidays
Inflation and the labor market could result in soft consumer spending.
Fan Club Billboards: How to Buy an Ad for Your Idol in LA
Billboard agency vs. vendor: why an OOH agency gets you better rates, placements, and strategy than buying direct from a billboard owner. The post Fan Club Billboards: How to Buy an Ad for Your Idol in LA first appeared on DASH TWO.
How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)
This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015, which, earlier this month, raised a $100 million in financing from the bank Macquarie Group. The digital-native ecommerce brand [...]
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement. The post How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales appeared first on AdExchanger.
The Best Billboard I Saw Today
Coach: Because Even Your Feelings Need a Personal Trainer The post The Best Billboard I Saw Today first appeared on OOH TODAY.