Submissions Open for ADWEEK Agency of the Year: Breakthroughs
The submission portal for ADWEEK Agency of the Year: Breakthroughs 2027 is now open. New in 2027, ADWEEK Agency of the Year: Breakthroughs will honor the most creative and innovative […]
Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch
As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch
Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling
Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
it seems as big as a bowling alley / Quille est l’originale?
THE ORIGINAL? Ford Country Squire – 1965 Click the image to enlarge Source : Pinterest / Ads from the Mad Men era Agency : JWT (USA) LESS ORIGINAL Citroën C5 Break / Estate – 2002 Click the image to enlarge Source : EBay Agency : BETC Paris (France)
CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too
With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the right tech partners by using assessment criteria that weigh what media buyers actually care about, rather than publicly-available marketing materials. CartographAI is the brainchild of former [...]
Newman’s Own and the Necessary Balance of Product and Purpose
New CMO Mark Anthony Edmonson is moving beyond charity-minded messaging.
NFL Expands TikTok Playbook With Renewed Deal
The NFL and TikTok team up for expanded partnership.
Mary Grieco, Morgan Spina and Rachel Gold Author California – Cookies & Similar Technologies Guidance Note for OneTrust DataGuidance
Chair of Olshan’s Intellectual Property Law Group and Co-Chair of the firm’s Brand Management & Protection Group Mary Grieco, Brand Management & Protection associate Morgan Spina and Corporate associate Rachel Gold authored a guidance note in OneTrust DataGuidance (subscription required) entitled “California - Cookies & Similar Technologies.” Focusing on cookies and similar tracking technologies under [...]
One Media Buy, Two Very Different Audiences
We analyzed 262 measured OOH campaigns. In the typical campaign, 57% of the people who saw the ad exactly once, while the The post One Media Buy, Two Very Different Audiences first appeared on OOH TODAY.
Brand Genius? Colin Jost Is Just Happy He’s a ‘Non-Idiot’
Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming […]