The Best Billboard I Saw Today
Getting Under Your Skin—in the Best Way The post The Best Billboard I Saw Today first appeared on OOH TODAY.
DOOH Boosts Attention, Increasing Memory Encoding by Up to 61%
A new neuroscience study from Allvision, in partnership with Brainsights, provides the strongest evidence to date that Digital Out-of-Home (DOOH) The post DOOH Boosts Attention, Increasing Memory Encoding by Up to 61% first appeared on OOH TODAY.
Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising
Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a new product suite aimed at improving transparency. It’s not the flashiest theme at the conference [...]
Episode 107 – Alice Goodrich
Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP. We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That. And incredibly, [...]
When discovery becomes decision: How AI Search is redefining customer intent
AI compresses the consumer journey. Discover how Bing Search shapes intent, validates options, and drives action at key decision moments.
Mehmet Bal – Chief Product and Technology Officer, Infinite Studios
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his [...]
Stagwell Sees In-Housing As More Opportunity Than Threat
While AI is accelerating the rate of in-housing among clients, the role of the agency is changing with it, argues James Townsend, EMEA CEO at Stagwell, and these relationships are increasingly ending up in hybrid models. "We probably see it as more of an opportunity than a threat at the moment, by how we can [...]
Pinterest Launches CTV Audiences Following tvScientific Acquisition
First announced in December 2025, Pinterest's acquisition of tvScientific, a CTV performance advertising platform, marked a surprising development in the rise of performance TV, while signalling the social sharing site's most signficant move into the CTV space. Following the completion of the takeover back in February, today Pinterest has announced the launch of its audiences [...]
Why Your Billboard Budget Is Backwards and How to Fix It
How many times does someone need to see your billboard before it sticks in their head? Mark Watson, Senior Account Executive at Blip, has an answer. According to him, seeing a billboard six times over 90 days is enough to build real brand familiarity. He calls these six views qualified impressions. Get enough of these [...]
5 Questions For… the CNN Team in the Control Room During the WHCD Shooting
CNN's Eric Hall and David Foote shared their control room experience as the WHCD went from a light-hearted affair to a breaking news situation.