City Cast Recalibrates, Adding Social Video and New Markets
The local news startup is shuttering its Houston and Boise operations and refocusing on personality-driven journalism
Comic: It’s Coming For You
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: It’s Coming For You appeared first on AdExchanger.
what we are reading
The Candle, the Pumpkin, and Lucifer is a darkly whimsical short story that continues the fable of Lucifer, the tuxedo cat with world-domination in his eyes. When Halloween arrives, Michael ..his ever-devoted but oblivious human…discovers strange pumpkins on his doorstep, eerie gatherings of neighbourhood cats, and rituals flickering in candlelight. As jack-o’-lanterns whisper, rooftops fill with a feline [...]
OOH Moves Today – 26 Moves This Week!
JCDecaux, OUTFRONT Media, New Tradition, RapportWW, Social Indoor, SILVERCAST Media, Evolve OOH, i-media, Global, oOh! -- be the first to congratulate these OOH movers! The post OOH Moves Today – 26 Moves This Week! first appeared on OOH TODAY.
Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which 50% of the creative pixels are in view on the page for one continuous second. Enticing, no? Jokes aside, this dynamic is [...]
Reddit’s Full-Funnel Play Nets 74% Ad Revenue Growth
Reddit took a victory lap on its Q3 earnings call on Thursday. For the first time, the social platform achieved its pre-IPO profitability goal of 40% adjusted EBITDA, said CEO Steve Huffman. Reddit is also the No. 3 most-visited site on the internet for US-based users, according to Semrush – trailing behind only YouTube and [...]
Amazon Ads Business Jumps 24% From Prior Year to $17.7 Billion
The company's shares surged as much as 14% on strong sales in its cloud business AWS.
‘Is it too soon for Christmas?’ Never! according to Debenhams
Even before the Halloween trick-or-treating begins – never mind waiting for Remembrance Day – Debenhams is here with a full-on Christmas ad, delivering not just gifts but a whole party to a suburban street, along with a few well-known faces. Former footballer Peter Crouch, comedian Judi Love, and Love Islander Olivia Attwood bring the glitz [...]
Visualize your Brand: AdQuick’s OOH creative mockup tool
We’re excited to unveil the latest addition to the AdQuick Creative Library: Visualize your Brand, a generative AI tool that lets you instantly see your brand’s creative concepts on any out-of-home (OOH) placement in our library. If the Creative Library was about inspiration, this new tool