Heineken Turns Seoul Rooftops Into Urban Community Spaces
Heineken transformed Seoul rooftops into hubs for social connection.
Check Out the Pitch Deck Tie Used to Raise $10M to Help Brands Identify Customers Without Cookies
Tie's clients such as Caraway has reported generating close to $1 million in incremental sales in 2025.
New Industry Leaders Added to DPAA Video Everywhere Summit
CEOs of OUTFRONT, Screenverse, and Vistar, Leaders from Dentsu, Madhive, AdQuick, Broadsign, Media Partners, The Ankler, and Chief Marketer — joining H&R Block, Marc Jacobs, Paramount+, Warner Bros., Chuck Todd, and The post New Industry Leaders Added to DPAA Video Everywhere Summit first appeared on OOH TODAY.
Publix Celebrates Hispanic Heritage Month Through Emotionally Intimate Familial Film
The popular supermarket chain Publix has tapped director Jorge Aguilera to helm its latest spot commemorating Hispanic Heritage Month (September 15–October 15). Delivered with premium craftsmanship and cultural care, the team behind this film has imbued it with a vibrant energy that celebrates generational legacy through subtle detail and heartfelt performances. The story unfolds with a grandfather [...]
$720m Bayer moves to IPG
IPG has shown there’s life after the impending merger with Omnicom by landing one of the biggest account reviews of the year so far, Bayer Consumer Health’s $720m creative, production and media duties. Bayer OTC drugs include Claritin, Aleve, Aspirin and Alka-Seltzer. Bayer media moves from WPP’s EssenceMediacom. Bayer has used a wide selection of [...]
AdGreetz and DAIVID Partnership Brings AI-Generated, AI-Optimized Ad Campaigns to SMBs Worldwide
Global deal sees small and medium-sized businesses gain access to personalized GenAI ads and tools to test their effectiveness before launch LONDON, UK; LOS ANGELES, CALIFORNIA – Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, [...]
How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage
If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations. So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies, [...]
Leadspace Chooses Edge1 Impact CMS to Power 2K+ Digital Screens
At Edge1, we believe the future of Out-of-Home (OOH) is digital, scalable, and smartly managed. And we’re thrilled to announce that Leadspace, one of Hyderabad’s fastest-growing OOH advertising companies, has chosen Edge1 Impact CMS to power and seamlessly manage its expanding network of 2,000+ digital screens. Digital OOH is no longer about simply placing content [...]
Fall Shopping Billboards | Driving Attention During Seasonal Transitions
Fall Shopping Billboards: Driving Attention During Seasonal Retail Transitions When summer ends, consumer spending habits shift dramatically. Families prepare for back-to-school, wardrobes turn toward cooler weather, and holiday shopping begins to peek over the horizon. For retailers, this is one of the busiest and most competitive times of year. Fall shopping billboards give businesses the [...]
Xfinity Gives Frankenstein’s Monster a Social Media Glow-Up
Comcast's Xfinity put a fresh spin on the classic Frankenstein tale.