Adidas is reportedly on its way from WPP’s EssenceMediacom to Omnicom’s PHD in one of this year’s flagship media pitches. Publicis Media also pitched. At this stage none of the principals are saying anything, a further sign of the all-encompassing secrecy infecting the corporate sector. Is Adidas changing media agency vital intelligence for Nike and [...]
The World Cup has given Nike a boost, but brand leaders are already eyeing what comes next.
One of the most valuable and unique things a strong trade association can do, is get the whole industry together, working for everyone's benefit. The post WOO launches Global OOH Audience Measurement Guidelines 2.0 first appeared on OOH TODAY.
well over 2000 people in the crowd and another 8000 spilling over from the concerts that finished adjacent to the show. The post World Cup Drone Show – The OOH Squad first appeared on OOH TODAY.
Where OOH Meets Organic Reach The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving that the data powering supply-side decisions is what it claims to be. Standards exist, enforcement is maturing and the consensus is clear: If automated systems act on your [...]
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.
Spotify animated the greath lengths that fans go to see their favorite artists.
Empirical’s belief that the future of OOH will be shaped by creative ideas that are deeply aware of place The post Dawson Named Empirical’s Global Chief Creative Officer first appeared on OOH TODAY.
Get Off My Property! Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and video streaming platforms. Sometimes there’s a consumer angle (i.e., Amazon Prime Video or Walmart’s packaging of Paramount+ with ads in its annual membership). But, generally, retailers [...]
