When the Owner Is the Sales Team
Almost none have calculated what it costs for the owner to be the rep ...the most expensive po0sti0on in the building The post When the Owner Is the Sales Team first appeared on OOH TODAY.
From “Sex Sells” to “Signal Sells” —What is the Smartest OOH Doing?
For decades, the advertising shorthand was simple: sex sells. It was easy. Visual. Reliable—until it wasn’t. ...somewhere along the way, audiences got The post From “Sex Sells” to “Signal Sells” —What is the Smartest OOH Doing? first appeared on OOH TODAY.
ABCD+ 13 Anniversaries and 59 Birthdays This Week!
OUTFRONT Media, Lamar Advertising Company, VIA Partners LLC, BackLite Media UK, Havas Media Group, ICON International, Inc., oOh!, Vector Media, Pattison Outdoor, Minute Media, The Chinese University of Hong Kong, Shenzhen 香港中文大学（深圳）-mark these milestone moments in OOH. The post ABCD+ 13 Anniversaries and 59 Birthdays This Week! first appeared on OOH TODAY.
The Best Billboard I Saw Today
Ad Space Ready for Takeoff at LAX The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Firefly Expands Programmatic Capabilities Through Integration
Firefly enables campaigns to extend beyond fixed locations and reach audiences continuously as they move through the city. The post Firefly Expands Programmatic Capabilities Through Integration first appeared on OOH TODAY.
Omar Oakes: AI in media planning – the race nobody wins
Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it’s one the industry has seen (and ignored) three times. “The fact that millions of people share the same mental pathology does not make these people sane”. Erich Fromm; The Sane Society (1955) There are so many [...]
Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?
Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific tech commitments, but the latter isn’t always communicated directly to marketers. It’s a “dirty little secret” in the ad industry, [...]
Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?
Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help [...]
Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled
Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in Q1 [...]
AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers
AMC Global Media showcases new ad opportunities around sports and franchises at upfront.