MilkPEP has launched the 2027 Milk Man Hydration Calendar, featuring actor Charles Melton, to highlight milk's hydration benefits over water. The campaign, created by Raven Public Relations, utilizes social media engagement to connect consumer interest with direct purchases. Comments on Melton's onl...
Amazon Prime has introduced a new advertising campaign, 'It's on Prime,' which integrates elements from its popular Prime Video franchises, 'The Boys' and 'Reacher,' with the company's hallmark fast, free delivery service. This initiative represents a collaborative effort between Amazon's brand mark...
Finom, an all-in-one banking platform, has launched a new brand identity created by Dubai-based Border Zero Creative and Branding Agency. The rebranding effort centers around the concept of light, symbolizing clarity and focus for entrepreneurs. The color pink is used to convey energy and vitality,...
Ontario Beef has launched a new phase of its 'Ask Your Butcher' campaign, developed by the agency Bob's Your Uncle. The campaign humorously suggests that customers can turn to their butchers for advice on a variety of topics, from personal grooming to dance moves. By presenting butchers as knowledge...
The ADWEEK House discussion looks at how baseball is evolving for a new generation of fans.
Wonderhood Studios is acquiring the creative arm of Elvis Communications (which was House 337 until a relaunch earlier this year) from agency group Next 15. The idea is to give Wonderhood some scale by bringing in 60 new staff plus extra capabilities around CRM and e-commerce. Elvis clients Next, Mondelez, E.ON, The Royal Air Force, [...]
The Singapore F1 Grand Prix is more than a motorsport event, it’s one of the region’s most valuable marketing opportunities. For brands looking to maximize brand visibility during Singapore F1, strategic outdoor advertising provides strong exposure to international tourists, high-value consumers, business travellers, and local audiences across the city. According to Singapore Tourism Board [...]
For Food & Beverage (F&B) marketers evaluating outdoor advertising opportunities in Singapore, Queensway Shopping Centre offers a compelling combination of retail traffic, commuter visibility, and lifestyle audiences. Situated along the Alexandra corridor, which includes Alexandra Central Mall, IKEA Alexandra, and Anchorpoint Shopping Centre, the area connects key residential and commercial districts, making it a valuable [...]
Italian automotive brand Abarth takes its racing spirit beyond the road with the integration in Gangstar Vegas, one of the world’s top-rated mobile games. Migrante has developed a social media campaign on Instagram, inviting the Abarth fanbase to try the new Abarth 600e virtually in the Gangstar Vegas game. Driven by its unmistakable DNA—performance, boldness, [...]
Award-winning production studio Blinkink has unveiled a sweeping, hand-crafted animated film directed by Isabel Garrett, created in celebration of Loewe's 180th anniversary with narration by Antonio Banderas. The campaign charts one of fashion's most storied legacies with boundless imagination and an uncompromising commitment to crafts, and incorporates the distinct visual language of artist Joanna Blémont. [...]
