Winning the 2026 holiday shopper: 6 global trends advertisers need to know
Find all the insights and strategies to help your brand stand out in AI-powered shopping experiences this holiday season.
8 Marketer Moves to Know This Week: Stellantis, KFC, Cleveland Clinic, and More
Marketing leadership hires and exits from the last seven days.
Week in Review: TV Flexes its Profit-Generating Power, The Trade Desk Cuts 15 Percent of Staff, and Disney+ Agrees M6 Content Deal
In this week's Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney partners with M6. Top Stories Total TV Generates 54 Percent of Media-Driven Profit, finds Ebiquity and ISBA Study Brands and agencies which have run TV campaigns for long enough will generally tell you they know [...]
Week of Aug 24 Cable News Ratings: MS NOW Posts Gains
Fox News led all the news networks.
Google Had Its Day In Court. Now, It’s Amazon’s Turn
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads. The post Google Had Its Day In Court. Now, It’s Amazon’s Turn appeared first on AdExchanger.
ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront
Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.
ADWEEK TV Advantage: Buyers Detail Involved Super Bowl Negotiations and a Complex Upfront
Media buyers share their candid takes on this year's upfront and Disney's Super Bowl deals.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Hershey’s to Cheez-It
Hershey's, Cheez-It, Allstate, BMW, Amazon, and more are behind the week’s most notable ads.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Hershey’s to Cheez-It
Hershey's, Cheez-It, Allstate, BMW, Amazon, and more are behind the week’s most notable ads.
ADWEEK Agencies Advantage: Turnaround Signs at WPP and S4 Could Tip the Holdco Power Scales
Publicis still commands the top spot, but WPP and S4 are upping the competition