Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit
Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.
Ogilvy Paris Taps Digital Trailblazer Benjamin Bregeault as New Creative Chief
In a deliberate move designed to underscore Ogilvy Paris' ongoing evolution and commitment to integrating innovative, digitally led creative solutions into its core offerings, the agency names its ECD talent, Benjamin Bregeault, Chief Creative Officer. Benjamin Bregeault’s career path is marked by a unique blend of agency heritage and forward-thinking digital expertise. He began his creative journey [...]
Barry Greenbaum Publishes Article in Bloomberg Law on How AI Is Changing Trademark Creation, Clearance and Enforcement
Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Bloomberg Law entitled “AI Is Rewriting the Rules for Creating and Protecting Trademarks.” In the article, Barry discusses how AI is reshaping trademark strategy across the lifecycle, from name and logo generation to clearance, prosecution, monitoring and enforcement, with practical [...]
Andrew Lustigman to Present IIPS CLE Webinar on Creative Content Production Using AI
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will deliver a presentation for an International Intellectual Property Society (IIPS) CLE webinar entitled “Your AI Made a Great Ad. Your Lawyer has Questions!” on May 20 from 10:00 A.M. - 11:00 A.M. EST.
Money can’t buy you cool: Bezos backlash posters spoil the party
The Met Gala has always been known as the “Oscars of the east coast”; the premier event on the New York social calendar. This year, pressure group Everybody Hates Elon is doing its best to damage the prestige of the starry fundraiser with a poster campaign that condemns this year’s sponsor, Amazon founder Jeff Bezos. [...]
Week of April 20 Cable News Ratings: Viewership After WHCD Incident
Fox News was the only network with across-the-board week-to-week gains.
Three Takeaways From Meta and Google’s Earnings Calls
Both companies are spending massively on AI infrastructure: It’s a gambit that could pay off as signals point to AI improving advertising performance.
X Revamps Its Ads Manager, Folding in New AI Performance Tools
X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery.
Antonio Lucio Joins PayPal as CMO Amid Massive Restructure
The company is separating into three segments organized around PayPal, Venmo, and crypto.
Viewers Are Satisfied with Streaming, but There’s Room to Improve the Ad Experience
FreeWheel’s recent ‘Voice of the Viewer’ report found that around eighty percent of consumers are satisfied with their overall streaming experience. And advertising is part of the reason why — alongside the choice and availability of streaming content, value for money was cited as a key strength of streaming, with ad-supported tiers helping to keep [...]