Maurice DuBois to Depart CBS Evening News
DuBois co-hosted CBS Evening News alongside John Dickerson, who is also departing at the end of the year.
IAB Tech Lab Launches New API to Tackle Programmatic Deal Inefficiencies
IAB Tech Lab, a non-profit consortium which creates technologies and standards for the digital media ecosystem, today announced the release of new API which it says will streamline and automate programmatic deal synchronisation between supply-side platforms (SSP) and demand-side platforms (DSPs). The Deals API, whose first version is now open for public comment, should help [...]
New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive
We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better outcomes. But bad habits are sticky and they die hard, said Jamie Barnard, CEO of Compliant, a startup that tracks data quality [...]
Meta GEM Explained: What Meta’s New Ad Brain Means For Your Campaigns
Meta GEM is Meta’s new ads foundation model for Facebook and Instagram, designed to decide which ads to show to which people with far greater accuracy. By placing Meta GEM at the center of the ads recommendation system, Meta aims to deliver more relevant ads for users and stronger performance and return on ad spend [...]
Publicis shows what it’s made of
Publicis always give us something special at Christmas/New Year and this time it’s in serieux mode with ‘100 years of looking to the future,’ a hymn to its past (founder Marcel Bleustein-Blanchet), present and future, both courtesy of Maurice Levy (in some of the documentary below he looks like a gallic Warren Beatty) and Arthur [...]
App Installs Aren’t Enough: Why Marketers Need Life Cycle Measurement In The AI Era
Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the weakest links in modern marketing. For years, most attribution models have stopped at the install. A campaign drives a download, a metric gets logged, and [...]
Publicis Marks 100 Years In an AI-Powered Ode to Its History
The French group's annual 'Wishes' film reflects on its legacy.
LED Truck Media Launches Industry-First OOH MEDIA Spin & Win Experiential Game Across Mobile Digital Billboards, Bikes, and Digital Screens
the industry’s first fully interactive, mobile-enabled game deployable across LED trucks, LED bikes, and virtually any digital screen. ... the game establishes a new global benchmark for experiential out-of-home (OOH) advertising The post LED Truck Media Launches Industry-First OOH MEDIA Spin & Win Experiential Game Across Mobile Digital Billboards, Bikes, and Digital Screens first appeared [...]
Kevin Bacon and Bozoma Saint John Among Headliners for IAB 2026 Summit
IAB's agenda for ALM 2026 includes Kevin Bacon, Nissan US CMO Allyson Witherspoon, and Bozoma Saint John.
Andrew Lustigman Featured as a Distinguished Adviser in Advertising & Marketing in Financier Worldwide’s “Power Players” Report
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, was featured in the Financier Worldwide POWER PLAYERS: Advertising & Marketing 2025 - Distinguished Advisers report. The report includes a Q&A with Andy wherein he discusses some of the standout moments in his career, the [...]