Comic: Programmatic Pipes
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Programmatic Pipes appeared first on AdExchanger.
EDO Found Liable for Contract Breach as Jury Awards iSpot $18.3M in Damages
A jury on Thursday found that TV measurement firm EDO — which was co-founded by actor Ed Norton — liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million.
Cadbury
A half-eaten bar of chocolate isn’t, on paper, a gift that dreams are made of. But VCCP and Cadbury turn it into a properly meaningful sisterly gesture for the latest ad in its “There’s a glass & a half in everyone” campaign, built around generosity. “Homesick” brings out the connection between a girl who’s just [...]
Long Unskippable Ads Will Reportedly Be Illegal In One Country Next Month
Not a bad idea... We've all suffered through unskippable, annoying ads online. YouTube watchers, especially, know the struggle. But Vietnam is working to ease that annoyance. The country has reportedly issued new rules that ban long, unskippable ads, instead limiting the portion you cannot skip to just five seconds, according to
What the Shift Toward Hybrid and EV Means for Dealership Revenue Models
The automotive market is at a turning point. Hybrid and electric vehicles (EVs) have seen rapid adoption, yet new challenges are reshaping the landscape. Federal EV tax credits expired, removing a key incentive that drove consumer purchases. These shifts affect buyer behavior and dealer strategies, requiring revenue models that adapt to both immediate trends and [...]
What High-Risk Digital Niches Teach About Audience Targeting
Image source: google When you hear “High-risk digital niches,” what comes to mind? The simple definition is that these are markets facing challenges in marketing and advertising, especially amid recent non-GamStop casino launches that highlight how competitive and tightly regulated this space can be. Some of the markets included in the niches include gambling sites, [...]
Alex Hesz joins WPP to lead new Strategy Architects Group
The Omnicom-IPG fallout was bound to offer up some premium talent for hire. Alex Hesz, who was IPG’s global strategy officer, has now joined WPP as president, strategy and solutions. He’s leading a whole new Strategy Architects Group which is all about unifying WPP’s technology, media, data and marketing capabilities in the name of delivering [...]
New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Returns Scams
If Q4 is the holiday shopping season, then Q1 might be the season of returns, or more specifically the season of return fraud. Retailers and ecommerce merchants are seeing a growing trend of returns and fulfillment scams that drain profit margins after big sales. This fraud was the impetus for Thursday’s launch of Pinch AI, [...]
From Discovery to Influence: A Guide to AEO and GEO
Explore how brands win in AI-driven discovery with AEO vs. GEO strategies, key data pathways, and actions to boost visibility and consumer choice.
Lobster provides ‘pinch me’ moment for Secret Escapes
Holidaymakers love a premium experience for a non-premium price, which is exactly what Secret Escapes promises by filling empty rooms in fancy hotels. In this campaign there’s a friendly lobster thrown in to provide that “pinch me” feeling of arriving in a great holiday destination. Dog Cat & Mouse, the agency set up by industry [...]