Posters Have Always Ruled the Streets
a compelling narrative. It’s also not exactly correct ... The post Posters Have Always Ruled the Streets first appeared on OOH TODAY.
Why Ad-Blocking Browser Brave Introduced Its Own Ads
Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. [...]
The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled
Despite The Bachelorette being pulled, 'most advertisers' have put their spend back into other ABC programming.
Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts
Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators. The post Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts appeared first on AdExchanger.
European Broadcasters Call for Regulation of CTV Operating System “Gatekeepers”
Teresa Ribera, "Executive Vice-President of the European Commission for a Clean, Just, and Competitive Transition" A number of major European TV trade groups including the European Broadcasting Union (EBU), the European association of television and radio sales houses (egta), and the Association of Commercial Television and Video on Demand Services in Europe (ACT), Read More
Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media
The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red Burrito and Green Burrito brands, initially dealt with the challenge of targeting and scale by consolidating marketing under one national [...]
The Atlantic Takes Its Journalism to Sea in Three-Year Cruise Ship Partnership
The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.
VCCP and Primark go ‘shockingly chic’ for spring campaign
Primark is one of the UK’s high street success stories, and while their fast fashion might not be to everyone’s taste, the affordable prices and decent designs make the brand pretty popular. VCCP’s latest work for the brand leans in to aself-deprecation and plays with the idea that Primark clothing is “shockingly chic” for the [...]
TV’s Training Offerings for Agencies Are “Outdated for the Modern Market” – Buy-Side View with Anything is Possible’s Matt Towle
Heavy LinkedIn users may have noticed agency staff getting trained up and ultimately advocating for the platform's video capabilities. Matt Towle, Head of Broadcast at Anything is Possible, says the TV world needs its own training offerings to compete with the platforms, where broadcasters and sales houses help buyers navigate the CTV ecosystem. In this [...]
Why TikTok Is the First Screen for Tentpole Moments in 2026
As brands plan for 2026, their calendars are already anchored around major global events. The Winter Olympics. The Super Bowl. The FIFA World Cup. Prime Day. Black Friday. The holiday season. These moments will command attention and investment. But the way audiences experience them has fundamentally changed. Tentpole events no longer begin when the broadcast [...]