Hulu With Ads to Be Offered to Spectrum TV Select Customers Later This Summer
Eight Disney-owned linear networks will also return to Spectrum’s channel lineup.
Big Ten, Big 12 Enter Into Partnership With PayPal, Venmo
This partnership comes after a court ruling that allows schools to pay student-athletes directly.
The Grocery Store Is a Mirror: What the 2025 Consumer Really Wants (and Fears)
The data is clear. But the story we’ve been telling about it is broken. Every year, we get a new “Voice of the Consumer” report from the corporate priesthood. And every year, it’s presented like a sterile oracle: bar charts, consumer personas, a sprinkle of AI buzzwords. But underneath the metrics lies something far more [...]
“You Can’t Have Smart Artificial Intelligence Without Exceptional Human Intelligence”
For programmatic media specialist MiQ, Cannes has been a chance to showcase MiQ Sigma, its new AI-powered platform designed to help unify the fragmented programmatic ecosystem. As MiQ's UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, [...]
Coca-Cola Returns to the Star Wars Universe to Celebrate Togetherness
The new campaign features collectible cans and augmented reality holograms.
Here’s What Was Iconic at This Year’s Cannes Lions
I want to tell stories that matter, and I feel the industry moving in that same direction.
The Leela Lights Up South Mumbai with Regal DOOH Campaign for IPO Launch
Luxury hospitality met financial ambition in grand style as The Leela marked a momentous entry...
What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding company land a few years ago. The other was Sir Martin Sorrell’s S4 Capital and its manifestation, Monks. For a while it looked as though Sorrell was winning, provoking the usually affable Jones into grumpiness [...]
‘Digital Twins’: A Creative Planning Tool
ability to showcase both static and video ads in real-time, viewers will see the advertising environment exactly as audiences would in real life The post ‘Digital Twins’: A Creative Planning Tool first appeared on OOH TODAY.