A pale reflection of the original? / Effet miroir?

THE ORIGINAL? Mc Donald’s – 2020 Click the image to enlarge Source : TBWA Group pressroom Agency : TBWA Brussels (Belgium) LESS ORIGINAL Arlanda Express – 2025 « Fastest way to Stockholm Arlanda Airport » Source : Luerzer’s Archive Agency : Akestam Holst, Stockholm (Sweden)

By |2025-12-05T06:55:59-08:00December 5th, 2025|News|Comments Off on A pale reflection of the original? / Effet miroir?

Episode 99 – Best of 2025

Visuals: https://getbehindthebillboard.com/episode-99-best-of-2025 Here we go folks. It’s the end of year list you’ve been waiting for. Behind the Billboard’s ‘Best of 2025’ with mince pies and dodgy crackers thrown in for good measure. In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual suspects, plus nice surprises from [...]

By |2025-12-05T06:11:15-08:00December 5th, 2025|News|Comments Off on Episode 99 – Best of 2025

The Incredibly High Stakes Of Black Friday

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas. The post The Incredibly High Stakes Of Black Friday appeared first on AdExchanger.

By |2025-12-05T03:34:56-08:00December 5th, 2025|News|Comments Off on The Incredibly High Stakes Of Black Friday

IKEA lines up five for life after Mother

Whoever wins the UK IKEA creative account will probably be greeted by a volley of jeers and old orange peel: the self-assembly giant has been widely ridiculed for departing Mother. Mother declined the repitch after a 16-year stint, with one review. According to Campaign IKEA has long-listed (because five is pretty long) three bits of [...]

By |2025-12-05T01:50:56-08:00December 5th, 2025|News|Comments Off on IKEA lines up five for life after Mother

Content & Context Planning Calendar 2026 for Publishers

As another exciting year approaches, publishers are preparing to plan smarter, engage audiences deeper, and make every impression count. To make that journey easier, VDO.AI is excited to introduce the Content & Context Planning Calendar 2026. Thoughtfully created for publishers, this edition is designed to help you map an organised, high-performance year across content, traffic, [...]

By |2025-12-04T13:15:09-08:00December 4th, 2025|News|Comments Off on Content & Context Planning Calendar 2026 for Publishers
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