John Gentry, OpenX CEO and Adtech Pioneer, Dies After Battle With Cancer
Gentry was considered an adtech trailblazer and a caring friend to many in the world of media and advertising.
Winners from Eight Countries Announced for ADC Young Guns 23
The global Art Directors Club, part of The One Club for Creativity, announced the diverse group of 28 talented young individuals and four creative teams based in eight countries who are the winners in the prestigious ADC Young Guns 23 competition, celebrating global creative professionals age 30 or younger. ADC Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition [...]
St Luke’s sells majority stake to BBD Perfect Storm
BBD Perfect Storm has taken a majority stake in St Luke’s, bringing together two independent agencies. Both agency brands will continue to operate separately (for the time being at least) and BBD Perfect Storm founder Jason Foo will become chairman of St Luke’s. The deal is being sold as “meeting client demand for senior-led, independent [...]
Week in Review: BBC to Make Content for YouTube, AI Video Startup Higgsfield Raises $80 Million, and Channel 4 Reaches Streaming Tipping Point
In this week's Week in Review: the BBC is reportedly set to announced a deal with YouTube, Channel 4 reaches a streaming tipping point, and AI video startup Higgsfield reaches a $1.4 billion valuation. Top Stories BBC to Produce Programmes for YouTube The BBC will make programmes for YouTube under a new deal expected to [...]
MAA Ad of the Week: British Heart Foundation from Saatchi & Saatchi
We’re used to seeing memorials to dead people, Saatchi & Saatchi is marking the 65th anniversary of the British Heart Foundation with 65 striking red benches across the UK commemorating people who’ve survived heart treatment and are still with us – ‘In Living Memory.’ Plus there’s a quite moving and engrossing film featuring real survivors [...]
OOH Moves Today – 64 Moves This Week!
Intersection, Orange Barrel Media, JCDecaux, Ocean Outdoor, Lamar, PATTISON, Alight Media, GymTV, Broadsign, Captivate, NBCUniversal, ODN, Grand Visual, Global, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 64 Moves This Week! first appeared on OOH TODAY.
CTV Is Stuck In Its Growing Pains. Can AI Save the Day?
Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry's infatuation with agentic AI. The post CTV Is Stuck In Its Growing Pains. Can AI Save the Day? appeared first on [...]
How a Women’s Apparel Brand Uses AI Product Photography to Create Lifestyle Images Without Photoshoots
Ever wondered how you can showcase your products on beautiful models, across any setting or location, with just one click? Thanks to AI models & product photos, brands can now create lifestyle visuals instantly. This case study features a growing women’s fashion brand selling full seasonal collections online. Operating in a competitive fashion eCommerce space, [...]
Why a donation to MAA in 2026 helps everyone
Another year over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – especially [...]
Comic: Programmatic Pipes
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Programmatic Pipes appeared first on AdExchanger.