The OBIEs Go Solo: Glow-Up or Growing Pains?
A standalone OBIE Awards can absolutely be a power move. Let’s break it down—pros, cons, and a The post The OBIEs Go Solo: Glow-Up or Growing Pains? first appeared on OOH TODAY.
Rev Up Those Brains! It’s Time For Another AdExchanger Comic Caption Contest
Every week, AdExchanger publishes a comic inspired by the world of ad tech, online advertising and programmatic. Often, one of the most fun parts of the process is coming up with the caption. We’ve had some great ones, like this instant classic. Well, now we’re turning to you for a little help – and the winner [...]
Broadsign Expands with 4 Appointments
Key hires underscore the company's ambitious growth trajectory and commitment to regional market leadership The post Broadsign Expands with 4 Appointments first appeared on OOH TODAY.
When performance reporting isn’t proof: why marketing measurement must change
Programmatic advertising has never lacked metrics. What it often lacks is proof. Marketers today can see impressions, clicks, conversions, view-through rates, and completion rates in post-campaign reports. Performance “appears” measurable. However, when leadership asks tough questions like, “Did our advertising actually drive incremental results?” or “Would these results have happened anyway without marketing?” the answers [...]
Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign
Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.
Apple’s “Glad I Met You” Wins Inaugural ONE Asia Chinese New Year Awards
The ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, announced Apple’s “Glad I Met You” as the winner of the Inaugural ONE Asia Chinese New Year Awards, a new recognition honoring the most emotionally resonant and culturally impactful Chinese New Year films from across Asia-Pacific. The new award celebrates brands that invest in high-quality [...]
Retail DOOH: Now The Hottest Channel in Advertising
If you walk into a modern supermarket, apparel store, electronics outlet, or even a pharmacy today, you’ll feel a subtle shift in the atmosphere. The shelves look familiar.The products are the same.But the experience is undeniably different. Digital screens glow from the aisles, adding motion and storytelling where static posters once hung. Promotions update instantly. [...]
The McDonald’s CEO Can’t Seem to Stomach His Own Burger
This is the central tension of the modern CEO. The higher you rise, the further you get from the thing you sell.
Advertisers Will Soon Be Able to Buy ChatGPT Ads Through Criteo
The company is the first adtech firm to plug in.
How Mobile Billboards Brought Life During Super Bowl Weekend
eBay had one clear goal: make sure their event didn’t get lost in the Super Bowl chaos. So what did we do? The post How Mobile Billboards Brought Life During Super Bowl Weekend first appeared on OOH TODAY.