Publicis London has launched new work with Essity Medical’s Actimove, a brand specialising in braces, supports, tapes and bandages for musculoskeletal injuries and conditions. Built around the new creative platform ‘Inner Strength Support’, the campaign challenges a category dominated by clinical demos and product claims. Instead of focusing on functionality alone, it shows the mental strength, [...]
Expedia and Destination Canada have collaborated on a travel series titled "See Yourself in Canada," aimed at showcasing the country's varied landscapes through engaging narratives. The campaign, directed by Charles Frank from Voyager and edited by Nico Frank of Leap Year, comprises four films. Thes...
Higher education marketing can be challenging and complex. Today’s prospective students don’t decide which college to attend after seeing a single programmatic media ad. They require multiple touchpoints, clear value propositions, and tailored pathways to move from initial awareness to taking real action. When Mohawk College, a leading post-secondary institution in Ontario, set out to [...]
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The retailer reportedly paid $1.4 billion for the startup.
How AI can augment human insight, empathy and brand visibility.
