Retail Roundup: Amazon Befriends OpenAI, and Walmart’s Advertising Ambitions Grow
Plus, Instacart and Shipt race into AI shopping.
Former CNN Photographer Recalls What It Was Like to Record the Newsroom on 9/11
Seeing the rising newsroom chaos, Blackburn’s journalism instincts kicked in.
OOH Moves Today – 42 Moves This Week!
Quan Media Group, doohthis, GSTV, JCDecaux UK, Known, Vector Media, Wilkins Media, Sam’s Club Connect, Madhive, Spark Foundry, Street Factory Media, Omnicom Media, Orange Advertising, Ocean Outdoor UK, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 42 Moves This Week! first appeared on OOH TODAY.
The Physical World Can Drive Digital Action
Static OOH and DOOH are not alternatives to an online strategy. They can be part of what makes The post The Physical World Can Drive Digital Action first appeared on OOH TODAY.
RAYE brings “Joy” to the streets of London with Lime
To celebrate the release of RAYE's new single, "Joy", which features a music video of RAYE and her sisters riding Lime bikes across London, 500 Lime bikes across the capital have swapped their standard unlock jingle for a snippet of the new track. The post RAYE brings “Joy” to the streets of London with Lime [...]
New DOOH format comes to market in 2027
New study underlines the social amplification powers of iconic OOH The post New DOOH format comes to market in 2027 first appeared on OOH TODAY.
FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data
At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened, they arrived with a printout. They wouldn’t let anyone keep it. That anecdote captures something important about the current moment in free ad-supported TV (FAST): the gap [...]
The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursday, the IAB released an update to its yearly outlook, forecasting 12.3% growth in ad spend this year. Back in January, it predicted only 9.5% [...]
The Best Billboard I Saw Today
Archer Takes A Bite Out Of The Galaxy The post The Best Billboard I Saw Today first appeared on OOH TODAY.
2026–27 NHL CTV Advertising Playbook: how to reach hockey fans beyond the rink
Hockey season is back, and this year there are more opportunities for advertisers to get in the game. The 2026–27 NHL regular season begins September 29, 2026, with each team playing an expanded 84-game schedule and a record 1,344 regular-season games across the league. For advertisers exploring NHL CTV advertising, opening night alone gives a [...]