Amazon Bets AI Can Rewrite the Upfront Playbook in a Fragmented TV Market
Alan Moss previews Amazon's upfront pitch, including live sports sponsorships, agentic shopping, and 'reinventing' its partnerships.
Permutive Recruits Former IPG Mediabrands CEO to Board in Buy-Side Push
Eileen Kiernan will help the sell-side tech provider ramp up business with advertisers and agencies
OpenAI Aggressively Expands Ads Pilot to More Countries
Just two days after OpenAI launched its self-service ads platform in the U.S., the ChatGPT maker said it will expand its ads pilot to the UK, Japan, South Korea, Brazil, and Mexico markets in the coming weeks.
Nobody wants to see this / Je crois que je vois doudou-ble
THE ORIGINAL? Action Innocence – 2015 « The internet can be scary without parental support ». Source : SuperProduction Agency : Havas (Swiss) LESS ORIGINAL IKEA / Domestic Violence Awareness – 2026 « Violence against women is never only against women » Click on the image to enlarge Source : Adsoftheworld Agency : Uzina, Lisbon (Portugal)
neighborhood watch vs security cameras / À surveiller de près?
THE ORIGINAL? KIA Pedestrian Detection Camera – 2019 « Let’s give Dolores a break » Click on the image to enlarge Source : New York Festivals BRONZE Agency : Innocean Frankfurt (Germany) LESS ORIGINAL OmniCam 24/7 – 2026 HomeSecurity Camera Click on the image to enlarge Source : Adsoftheworld Agency : Masamaki (Bolivia)
car seats on the beach / Créatifs en grève?
THE ORIGINAL? Renault Espace – 1994 Click on the image to enlarge Source : Pub en Stock, CDA SHORTLIST Agency : Publicis Conseil Paris (France) LESS ORIGINAL Ford Edge « Vacation mode » – 2026 Click on the image to enlarge Source : Adsoftheworld Agency : Indies Buenos Aires (Latin America)
horse car sharing / Ça crin un peu?
THE ORIGINAL? Équidia TV Channel / ÉquidiaLib’ – 2015 « Horses are taking the place of car-sharing vehicles in Paris (stunt) ». Click on the image to enlarge Source : ActuMédias&Co Agency : Kids Love Jetlag, FredFarid (France) LESS ORIGINAL BlaBlaCar x FFÉquitation / BlaBlaPoney – 2026 « Horses are taking the place of car-sharing vehicles / Online April Fool’s [...]
Tough Guys, Soft sweaters / Méchante ressemblance?
THE ORIGINAL? Darmon men’s wear Cashmere – 2007 « Soften yourself » Click on the image to enlarge Source : Adsoftheworld Agency : 1861 United, Milan (Italy) LESS ORIGINAL KOTN Sweaters / men’s wear – 2026 « Tough guys. Soft Sweaters » Click on the image to enlarge Source : Berlin Fashion Film Festival Agency : [...]
Timothée Chalamet Builds His Dream Soccer Team in Adidas’ World Cup Short
The 5-minute spot kicks off the shoe brand's Tier-1 sponsorship of the tournament
Why incrementality in programmatic advertising will define the future
For years, programmatic advertising has relied on a familiar set of metrics such as VCR, CTR, CPA, ROAS. They’ve become the industry’s shared language: clear, digestible, and easy to optimize against. Yet, they all leave one critical question unanswered: “Did the advertising actually cause the outcome?” That question sits at the heart of incrementality in [...]