There are plenty of synergies between CTV and digital out-of-home says Will Jones, Senior Director, Advanced TV and Omnichannel Activation at Adform. They’re both very immersive formats which sit in real-world moments, and in some cases are targeted using the same parameters, such as geography. But to advance that opportunity, buyers need more information to [...]
Two weeks after Warner Bros. Discovery (WBD) shareholders voted to approve the US media company's sale to Paramount Skydance, WBD set out its global ambitions during yesterday's Q1 earnings call, with the rollout of HBO Max fuelling its international strategy. The company's CEO David Zaslav told investors that the combination of HBO Max with Paramount's [...]
Marimekko, the Finnish lifestyle design house, has joined forces with Hong Kong-based tech accessory brand Casetify to introduce a new collaborative collection arriving on May 18, 2026. The collection merges Marimekko’s iconic print heritage with a curated range of modern lifestyle accessories. The collection showcases four distinctive prints from Marimekko, underscoring the brand’s enduring connection [...]
As AI adoption grows, experts reveal why brands are increasingly promoting “No AI” as a unique selling point in marketing. The article ‘No AI’ is Emerging as a New Selling Point in Marketing, Experts Say appeared first on World Branding Forum.
Schick is sharpening its focus with a skin-first approach that treats shaving as the first step in skincare, brought to life by their "Do Right By Your Skin" campaign, featuring global superstar Nick Jonas. The article Schick Taps Global Superstar Nick Jonas to Front “Do Right By Your Skin” Campaign appeared first on World Branding Forum.
As part of its latest product launch in France, Burger King® has teamed up with one of the country’s most recognizable comedians, Jamel Debbouze, for a bold and self-aware campaign promoting its new “King Tortillas”—wrap-style sandwiches designed to be eaten with one hand. The article Burger King® Partners With Jamel Debbouze To Launch New One-Handed [...]
Mazda has unveiled the all‑new CX‑5 with a bold cinematic campaign featuring five original short films inspired by iconic Hollywood genres. Blending storytelling with innovation, the series highlights the CX‑5’s standout features in a fresh, engaging way. The article Mazda Premieres CX‑5 in a Genre‑Bending Five‑Film Campaign appeared first on World Branding Forum.
The World Cup build-up is underway, and Adidas is going all-out to drive excitement with a five-minute spot featuring an all-star cast of players. Timothée Chalamet (reviving his Marty Supreme motormouth hustler persona) and Bad Bunny are also on board for anybody who isn’t versed in football legends of the past and present. And legends [...]
The revolving doors at the top of trade associations usually fail to make much impact. There are exceptions: James Murphy’s tenure as chairman of the UK Advertising Association in the post-Brexit, pre-lockdown era did provide industry leadership, assisted by a capable CEO in Stephen Woodford. Tom Goddard, a former chairman of Ocean Outdoor, has established [...]
Half of Magnite’s C-suite may be heading out the door, but the company still posted strong Q1 numbers – and leadership is quick to predict that Magnite will prevail in its battles with both Google and The Trade Desk. (#manifesting?) Magnite’s total first quarter revenue was up 6% year over year to $164.4 million thanks to [...]
