As brands look for effective ways to maximize visibility and reach their target audiences, Out-of-Home (OOH) advertising continues to play an important role in building awareness and staying top of mind. The new billboard at AZ Building, Paya Lebar offers a premium location with consistent exposure and access to large audiences. Located in one of [...]
Call for entries has been extended through July 17, 2026. The post OBIE Awards —Extended first appeared on OOH TODAY.
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.
BMO has launched a new campaign designed to transform Toronto into a vibrant celebration of soccer as the city prepares to host a major soccer tournament. The campaign, created in collaboration with TBWACanada, aims to engage fans across Toronto through various interactive and visual experiences, d...
A weekly roundup of the biggest U.S. and global marketing leadership appointments.
In this week's Week in Review: Rhys McLachlan to leave ITV, European publishers seek £550 million in damages from Google, and Berenberg gets bullish on agency holdcos' AI prospects. Top Stories Rhys McLachlan Set to Depart from ITV Rhys McLachlan, ITV's Director of Addressable Advertising, confirmed to VideoWeek that he is set to depart from [...]
Breaks have been added at World Cup for player safety Fox missed small amount of action during break Fox is facing criticism from fans in the US after introducing full-screen adverts while players take hydration breaks during its World Cup broadcasts. Fifa introduced the three-minute breaks for the World Cup amid fears that players could [...]
On June 4, 2026, the New York legislature passed the One Fair Price Act. If signed into law by Governor Kathy Hochul, the One Fair Price Act would ban surveillance pricing in New York and prohibit the use of consumers’ personal data to set individualized, algorithmically determined prices. This would ensure all individuals are charged [...]
Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation have yet to close the gap between ad spend and audience engagement. Today, digital audio represents about 30% of media consumption for the average American adult, [...]
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint. The post Programmatic TV Home Screens And Gaming [...]
