For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz [...]
Mastercard is still using a lot of TV in its marketing mix, according to Rustom Dastoor, the company's Executive Vice President, Head of Marketing and Communications for the Americas. However, the way the brand approaches TV is changing. Rather than buying 30-second ad spots, Mastercard is using TV "as a bridge towards social media." In [...]
On Monday, Sky and ITV announced a £1.6 billion deal for the Comcast-owned company to acquire ITV’s Media & Entertainment division, and the transaction is already drawing speculation from a competition perspective. Ten years ago the idea of merging TV businesses with such a sizeable combined market share would probably have been unthinkable to regulators, [...]
We’re seeing telcos start to lean into advertising more significantly says Chris Le May, Director of Advanced Advertising at Synamedia, evolving beyond acting as enablers of addressable advertising and becoming buying destinations in their own right. But this isn’t simply an opportunistic move, according to Le May. Rather, telco executives recognise a potential existential threat [...]
GMA had gains in the Adults 25-54 demo.
CBS Evening News fell below the 4 million-viewer mark
Plus, why the real marketing happens after the experience.
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive Performance? appeared first on AdExchanger.
Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets for AI solutions. But what does it mean from a practical standpoint for publishers to prepare their content and data [...]
Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that [...]
