Spider-Man Swings to Box Office Records While Ditching Traditional TV Strategy
Spider-Man: Brand New Day's record-breaking box office came after superpowered social marketing.
CTV Doesn’t Have a Measurement Problem, It Has a Disclosure Problem
Transparency remains a major sticking point in CTV, with buyers regularly failing to receive information on the content their ads ran against. But rather than being a technical challenge, Mateusz Jędrocha, Chief Product Officer at Adlook, argues that this opacity is the result of a commercial choice by publishers, and outlines the types of signals [...]
ITV Expands YouTube Sales House with Snack Media Partnership
It's been close to two years since British broadcaster ITV announced a deal with YouTube which granted it the ability to sell its inventory on the video sharing platform. YouTube has become a key distribution point for ITV, and the deal enabled it to package and sell inventory on its own terms, covering the full [...]
VideoWeek Podcast: #61 David Bradford, Bloomberg Media
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Bradford, Managing Director, Europe at Bloomberg Media. They discuss how Bloomberg has been evolving its media arm, in order to connect with younger audiences and the next generation of business leaders. The conversation also explores: - Bloomberg's investment in [...]
Disney’s New AI Strategy: Make Good After The Sora Mess
To the untrained ear, Disney’s Q3 earnings call on Wednesday morning probably sounded like the usual ode to theme parks, movies and sports streaming. But to the trained ear, it was really about two things: what Disney is doing with the cash it didn’t spend on OpenAI – and how it plans to lean into AI [...]
Beyond Lead Generation: A Smarter Approach to Nissan Digital Advertising
Digital advertising has evolved considerably over the past several years, and the strategies that once defined success are no longer enough to keep dealerships competitive. The post Beyond Lead Generation: A Smarter Approach to Nissan Digital Advertising appeared first on Stream Companies.
TBWA as you never imagined it
The late great Jay Chiat (he of TBWAChiat Day) once asked: “How big can you get before you get bad?” (actually I think he said crap) discussing life in Omnicom. Well TBWA has undergone a number of changes since, not least in the aftermath of Omnicom’s purchase of IPG. So it’s enterprising of them to [...]
How AI is Transforming Out of Home Advertising
AdQuick was recently featured on Advancements with Ted Danson, a nationally broadcast educational program highlighting innovations across industries. In the segment, our team discusses how artificial intelligence, automation, and data are transforming out of home (OOH) advertising into a faster, more measurable, and more accessible marketing channel. Some of the
For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender
Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the company’s brand baselines, Kelsey Smithuysen, Amazon marketing director for Conair (which owns Cuisinart), told AdExchanger. The green would be not quite the correct Cuisinart shade of [...]
Disney Looks to Make Disney+ the ‘Digital Centerpiece’ of Company
Disney announced a new agreement with TikTok to integrate social clips.