At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened, they arrived with a printout. They wouldn’t let anyone keep it. That anecdote captures something important about the current moment in free ad-supported TV (FAST): the gap [...]
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursday, the IAB released an update to its yearly outlook, forecasting 12.3% growth in ad spend this year. Back in January, it predicted only 9.5% [...]
Archer Takes A Bite Out Of The Galaxy The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Hockey season is back, and this year there are more opportunities for advertisers to get in the game. The 2026–27 NHL regular season begins September 29, 2026, with each team playing an expanded 84-game schedule and a record 1,344 regular-season games across the league. For advertisers exploring NHL CTV advertising, opening night alone gives a [...]
With 17 years of international experience, Matteo Maggiore has established himself as a creative leader with a talent for developing ideas that move the needle for both brands and businesses, while remaining deeply connected to culture. Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across [...]
Stream Companies has been recognized by Auto Remarketing as one of the Used-Car Industry’s Most Influential Companies, highlighting organizations making a meaningful impact across the automotive retail industry. The post Stream Companies Named One of Auto Remarketing’s Used-Car Industry’s Most Influential Companies appeared first on Stream Companies.
Learn how Microsoft Curate helps publishers and data owners turn proprietary assets into scalable revenue through programmatic curation.
The claim could upend WPP’s previous motion to seal the documents and toss the whistleblower case brought by former exec Richard Foster
ADWEEK and Code and Theory are partnering to offer a beginner-intermediate level masterclass on how to use AI to build a live dashboard.
He was at the company for 16 years.
