The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old conundrum, eliminating the legendary 50% of wasted ad spend. It was a beautiful fantasy. Setting aside the dystopian, “Minority Report”-style surveillance required [...]
TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power. The post Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go? appeared first on AdExchanger.
the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress The post WOO Announces Individual, Creative, Sustainability and Technical Innovation Awards first appeared on OOH TODAY.
Maps How Major Venues and Brands Are Designing In-Person Experiences That Prioritize Cellphone Cameras and Accessibility The post The Design of Sports: —6 Trends shaping in-person sports experiences first appeared on OOH TODAY.
After a final round of pitches against Omnicom’s Adam & Eve TBWA and WPP’s VML, VCCP’s formidable new business team have yet scored another big victory – Ikea UK & Ireland’s creative account. Incumbent Mother declined to repitch back in November, and in December the five-strong shortlist was whittled down to three, when McCann and [...]
Brands such as Nike, Pepsi, and Michelob Ultra celebrated the New York Knicks' historic NBA championship.
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 5 New Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
As vehicle margins tighten and services parallel, presence is what keeps the customer. A dealership that holds attention across the full ownership cycle builds a predictable stream of service visits, repeat purchases, and referrals. The post Retention Strategies That Win in 2026 appeared first on Stream Companies.
As brands look for effective ways to maximize visibility and reach their target audiences, Out-of-Home (OOH) advertising continues to play an important role in building awareness and staying top of mind. The new billboard at AZ Building, Paya Lebar offers a premium location with consistent exposure and access to large audiences. Located in one of [...]
