For years, transparency in CTV has been one of the industry's most stubborn issues, with buyers frequently complaining that they don't always know exactly where their ads are ending up. It'll undoubtedly once again be a point of discussion at next week's Cannes Lions. But something may be shifting on the sell-side. Srishti Gupta, Chief [...]
Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The post Fox Announces Plans To Acquire Roku For $22 Billion appeared first on AdExchanger.
Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fact explains the last 15 years of programmatic power dynamics better than any discussion of algorithms or auction mechanics. The DSP owns outcome [...]
Mother has many valuable qualities and one of the them is the ability to bounce back from reverses. In the UK it may have lost Ikea to VCCP (a bit of head scratching here although VCCP and Mother have been playing pass the parcel with our Agency of the Year selection for the past few [...]
Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling [...]
First-Party Data Is Driving Down Your Street By Aubrey Lundgren | Lime Media Every marketing team in the country is having the same conversation right now. Third-party cookies are disappearing. Digital targeting is getting harder and more expensive. Audiences are fragmenting across platforms that are increasingly reluctant to share data. And the pressure to find [...]
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 5 New Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
“The Whale” measures 9 meters high by 38 meters wide and features 10-millimeter pixel spacing. The post Daktronics Introduces “The Whale” first appeared on OOH TODAY.
Where the Crowd Goes, Truly Follows The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost dares people to try. “There’s a business person right now who doesn’t know my name, but we’ll be best friends [...]
