WPP did rather better than expected in the first half of 2026 with revenue of £6,373m down 4.4% on a reported basis and down 3.2% like-for-like (LFL), while revenue less pass-through costs of £4,745m decreased 4.7% LFL. Q2 revenue less pass-through costs of £2,485m was down 2.3% on a reported basis and 2.8% LFL. Falls [...]

...That operator did not lose a deal. They never knew a deal existed... The post OOH Operators: Why Your Next Advertiser Might Already Be Searching for You first appeared on OOH TODAY.

Giesken Outdoor Advertising, Inc., Grifon media, Clear Channel Outdoor, Outdoor Promotions, LiveNite LLC, Outdoor Solutions Group, Inc., Greensigns LLC, North Carolina Division of Emergency Management, oOh!, Philadelphia Eagles, TOSCA CAPITAL LTD, Lamar Advertising Company, HH Global -mark these milestone moments in OOH. The post ABCD+ 10 Anniversaries, 61 Birthdays and 1 Obituary This Week! first [...]

Long Live King James? The post The Best Billboard I Saw Today first appeared on OOH TODAY.

New integration enables agencies and advertisers to add independent brand lift measurement directly within the platform bringing campaign planning and performance measurement together in a single workflow The post DOmedia Enhances Its Industry-Leading OOH Platform with Reveal’s Brand Lift Measurement first appeared on OOH TODAY.

AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday. Both the total revenue and profitability metrics were up by more than 50% compared to the same time last year. That sounds impressive. However, AppLovin shares fell by more than [...]

As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires.

Despite continued falling revenue, S4’s stock popped 26% after reporting H1 earnings

In ad tech, everything is everything. Demand-side platforms are building supply-path optimization tools and direct publisher integrations, while supply-side platforms are rolling out their own buyer agents and proclaiming that they want to be the orchestration layer for agentic transactions. On Magnite’s Q2 earnings call Wednesday evening, CEO Michael Barrett painted a picture of a [...]

Lola USA has launched a new global visual identity as part of its expansion into the United States and Brazil, collaborating with renowned graphic designer David Carson. The campaign aims to establish Lola as a globally minded creative agency with a strong presence in Spain and beyond. The centerpie...