Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag. The post A Retarget On Their Back; FuboTV Touts Its Tie-Up With Disney appeared first on AdExchanger.
Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.
Tubi’s World Cup streaming resulted in two of the highest traffic days in its history
Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament
Paramount and Warner Bros. Discovery's merger is facing headwinds amid an antitrust trial.
Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.
Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry's answer to its own AI spending problem.
New ad formats like branded content and streaming try to make the case for more money.
Coca-Cola, the caffeinated drink that has long been valued as a way to perk you up and keep you going, is now being positioned as the opposite – an antidote to the fast pace of life. “The World Will Wait” is a new global (except US) campaign by WPP OpenX, showing a large bottle of [...]
Six months into its 3-year turnaround plan, WPP's revenue beat analysts' estimates.
