Thursday, June 26 Evening Cable News Ratings: Fox News Shows Score Big in Demo
CNN took second place in the demo, with MSNBC finishing in third position.
How Does an Agency CEO Use AI?
Mediaplus UK is seeing a lot of value from using AI internally in how it frees up time previously spent on administrative tasks, which can instead be used for strategy, vision, and creative planning, says Celine Saturnino, the agency's CEO. And that applies to her own role too. Agency CEOs are under a lot of [...]
Cable Hangs in the Balance of Warner Bros. Discovery’s Split
Depending on which aspects of its streaming capabilities WBD is willing to sell off, we could end up with an entirely new streaming landscape.
How Vistar Media is Bringing New Budgets to OOH
Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. That's why Vistar Media, a DOOH company operating in more than 35 [...]
Sons in the Shadow: Surviving the Family Business as an SOB*
explores the quintessential American entrepreneur and the fascinating insights into the Park family's multi-generational media empire while they navigate the ever-changing world of TV, radio, publishing, newspapers, and outdoor advertising The post Sons in the Shadow: Surviving the Family Business as an SOB* first appeared on OOH TODAY.
What Google AI Agents Mean for a Search Engine Optimization Agency
Our Search Engine Optimization Agency Gives Insight on New AI Agents In the latest shift for digital marketing, Google has introduced autonomous AI agents within Chrome, Google Ads, and Google Analytics; tools that can not only diagnose but also act on your behalf. These aren’t simple chatbots; they’re fully capable systems designed to streamline strategy [...]
Back-to-Back Fair Use Decisions: Two NDCA Courts Find Fair Use for AI Training, Emphasizing That the Specific Facts Concerning Alleged Market Harm Will Be Critical in Overcoming AI’s “Highly Transformative” Technology
In the second landmark decision this week relating to whether use of copyrighted content for training generative AI qualifies as a fair use, Judge Chhabria, in the federal court for the Northern District of California, ordered summary judgment in favor of Meta Platforms Inc. (Meta), finding that Meta’s copying of a group of 13 bestselling authors’ books...
Puerto Rico Imports from the U.S.
The commercial relationship between Puerto Rico and the United States is unlike any other. As a U.S. territory, Puerto Rico benefits from a free-flowing exchange of goods without the typical barriers of international trade. This close economic relationship makes imports from the U.S. vital to Puerto Rico’s economy, powering everything from retail and construction to [...]
Power of Location Intelligence in OOH Advertising with Edge1
Introduction: Location Intelligence in Modern Advertising Location Intelligence (LI) is no longer a “nice-to-have” — it’s a competitive edge. In today’s data-driven landscape, LI helps advertisers reach the right people in the right place at the right time. In the world of Out-of-Home (OOH) media, where location is everything, Edge1 empowers brands with hyper-targeted insights [...]