IPA Pushes for Reforming “Outdated” Agency Pricing Models

The advertising industry is approaching a "potential tipping point" over agency pricing structures, according to a new report from the Institute of Practitioners in Advertising (IPA). The report, entitled 'The Price Isn't Right: Why agencies should change the way they price', follows an IPA survey which found that only 27 percent of agencies feel they [...]

By |2025-07-02T05:39:49-07:00July 2nd, 2025|News|Comments Off on IPA Pushes for Reforming “Outdated” Agency Pricing Models

Dawn Del Mastro-Chruma Elected Board Chairperson

organization was launched 54 years ago by Schneps Media Chairperson Victoria Schneps with assistance from broadcast journalist icon Geraldo Rivera The post Dawn Del Mastro-Chruma Elected Board Chairperson first appeared on OOH TODAY.

By |2025-07-02T02:35:36-07:00July 2nd, 2025|News|Comments Off on Dawn Del Mastro-Chruma Elected Board Chairperson

MP Birla Cement Brands Vande Bharat Express on Varanasi–Delhi Route: A Premium Message on a Premium Medium

When the journey is elite, the message must match.In a striking blend of premium visibility...

By |2025-07-02T00:32:04-07:00July 2nd, 2025|News|Comments Off on MP Birla Cement Brands Vande Bharat Express on Varanasi–Delhi Route: A Premium Message on a Premium Medium

How Motion is Being Simulated on Still Billboards

From Static to Cinematic | How Motion is Being Simulated on Still Billboards Digital billboards have the luxury of dynamic animation. But what about traditional static billboards? While they don’t move, many are beginning to feel like they do—thanks to clever design tactics that mimic motion, direction, and depth. This isn’t just an artistic trend—it’s [...]

By |2025-07-01T18:45:10-07:00July 1st, 2025|News|Comments Off on How Motion is Being Simulated on Still Billboards

UM Worldwide Restructures Leadership After Andrea Suarez Exits IPG

Suarez had served as global CEO of UM from mid-2023 until November 2024, when she quietly transitioned into the regional role as chair of IPG Mediabrands LATAM.

By |2025-07-01T14:14:20-07:00July 1st, 2025|News|Comments Off on UM Worldwide Restructures Leadership After Andrea Suarez Exits IPG

Difference between “First Party Cookies” and “Third Party Cookies”

? What Are Cookies? Cookies are small text files stored in a user’s browser by websites to remember information about the user’s visit. What Happens After Cookies (Mainly Third-Party) Go Continue Reading

By |2025-07-01T13:39:55-07:00July 1st, 2025|News|Comments Off on Difference between “First Party Cookies” and “Third Party Cookies”
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