Zoom Media, Billups, Omnicom, Digital Outdoor Advertising, Global, Innovative Signs, EssenceMediacom, Adams Outdoor, BBDO, Red Star Outdoor, Intersection-- be the first to congratulate these OOH movers! The post OOH Moves Today – 32 Moves This Week! first appeared on OOH TODAY.
St Luke’s took over the Heathrow Bears in 2022 and is still getting good (air) mileage out of Doris and Edward, nearly a decade since Havas first introduced us to them. This one follows the pair as they navigate the airport on their way to catch a plane, conveniently showcasing all the joys Heathrow has [...]
Image source : google The discovery of vehicles as an advertising medium is nothing short of a coup. It’s more or less traditional advertising—but on wheels and can be seen by anyone wherever it drives. Whether from a dedicated vehicle or the company truck, mobile advertising is an excellent way of getting any brand to [...]
WPP puts AI tools in the hands of brands; YouTube's dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas." The post The DIY Agency; YouTube’s Dynamic Change appeared first on AdExchanger.
The deleted two-minute video raised alarms about bias, deepfakes, and the growing role of AI in crafting attack ads for political campaigns.
And what it says about the current sports media landscape and future brand opportunities Image Credit: Apple On Friday, Apple and Formula 1 announced a five-year partnership that marked a milestone in the shifting landscape of sports media. As part of this partnership, beginning next year, Apple TV (the streaming service previously known as “Apple TV+”) [...]
ChatGPT is retailers’ newest frenemy.
For the past few years, there’s been one particularly consistent trend from Nielsen’s monthly ‘The Gauge’ reports, which measure the share of total US TV set viewing which is captured by each individual streaming service. While the majority of services have seen their share wax and wane - trending towards growth in 2024 but largely [...]
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically. The post Comcast Intros Biddable And Programmatic For Linear TV appeared first on AdExchanger.
The Zenith and MiQ veteran is rejoining the business.
