Why Canada’s Reagan Tariff Ad Made President Trump so Angry
The late President Ronald Reagan was famous for many things, including his ability to deliver speeches with his weathered baritone voice, having honed his delivery over the course of 53 […]
High School Football Can Have Streaming Ads, Too, Thanks To Platforms Like Hudl
High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow. The post High School Football Can Have Streaming Ads, Too, Thanks To [...]
Week in Review: WPP Unveils AI-Powered Self-Serve Platform, NYT Launches a TikTok-Like Tab, and BVOD Inflation Hits Five Percent
In this week's Week in Review: WPP unveils a new self-serve platform, the NYT launches its Watch tab, and the WFA reports on media inflation. Top Stories WPP Launches New Self-Serve AI Ad Platform WPP on Thursday unveiled 'WPP Open Pro', a new version of its AI-powered marketing platform WPP Open which is set up [...]
Streaming Ratings, Week of September 22: Netflix’s Black Rabbit Leaps to No. 1
This week's chart featured three titles with shared distribution rights.
3 of Raja Rajamannar’s ‘Priceless’ Mastercard Marketing Milestones
The CMO took the brand promise from a tagline to a multi-dimensional campaign.
Greece: A Rich Land Held Hostage by Its Own System
Greece is not poor.It’s exhausted.A nation of talent, history, and quiet endurance … trapped inside a system that keeps betraying its own people. According to Eurostat report that was published yesterday, the subjective poverty rate in the EU dropped to 17.4% in 2024.But in Greece, that number is a staggering 66.8% …the highest across all [...]
@kendahllandreth
spot on!
How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches, sports betting companies are now the loudest voices in the stadium. Whether it’s on digital banners, shirt sponsorships, or live-stream integrations, sportsbooks have become the defining commercial force behind sport. The trend isn’t just about [...]
Ain’t nothing on
Sally Nixon
OOH Moves Today – 32 Moves This Week!
Zoom Media, Billups, Omnicom, Digital Outdoor Advertising, Global, Innovative Signs, EssenceMediacom, Adams Outdoor, BBDO, Red Star Outdoor, Intersection-- be the first to congratulate these OOH movers! The post OOH Moves Today – 32 Moves This Week! first appeared on OOH TODAY.