Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans. Black audiences, in particular, [...]
adam&eveTBWA is proud to unveil “Calling All Heroes,” a bold new campaign created for and in partnership with Merlin Entertainments to celebrate the launch of Galacticoaster, LEGOLAND® Resorts’ newest high-tech indoor rollercoaster coming to LEGOLAND® Florida and LEGOLAND® California Resorts on Feb. 27 and March 6, respectively. Designed to rally heroes of all sizes, the [...]
fleet size is not a vanity metric. It is the operational backbone of nationwide mobile billboard advertising. The post Why Fleet Size Determines Success in Multi-City Mobile Billboard Campaigns first appeared on OOH TODAY.
Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January. The post Comcast Spinoff Versant Media Stakes Its Future On Streaming appeared first on AdExchanger.
Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the social media-type engagement that occurs on its platforms – including shares, like, saves, bookmarks, comments, etc. – into a category called “engage-through attribution.” When, for example, [...]
X will boot creators off of its revenue sharing program for failing to disclose when videos depicting war are made with AI.
In this week's Week in Charts, Magnite on the impact of The Trade Desk's OpenPath, PubMatic leans into agentic campaigns, and Amazon overtakes DAZN in sports rights spend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
Independent agency UltraSuperNew (left) has noticed that new WPP CEO Cindy Rose has never actually worked in an ad agency and has offered to help out. (Don’t know why they’re so surprised, these days a working knowledge of – or even fleeting acquaintance with – AI is much more desirable.) Anyway agency co-founder Marc Wesseling [...]
NPR's new campaign flips its logo to defend the public’s right to stay curious.
THE ORIGINAL? Dunlop tires « Partez avec Dunlop » – 1953 Click on the image to enlarge Source : Invaluable Illustration : Raymond Savignac (France) LESS ORIGINAL Michelin / Pilot Sport 5 Energy / TV ad – 2026 Click on the image to enlarge Source : CB News / Watch the TV commercial Agency : Evimages, Lyon (France)
