Multinational brewing company Heineken is focusing its efforts on five key brands in 17 key markets after announcing third quarter sales down 3% and profits expected to veer towards the lower end of its forecast. Heineken lager, Tiger, Amstel, Desperados and Birra Moretti are the five brands to get maximum support, while the key markets [...]
A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform. The post Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach appeared first on AdExchanger.
LiveRamp and Meta are working with more than 10 retailers including Albertsons and Target.
Donald Trump is not governing.He’s retaliating. Against the system that once dared to hold him accountable.Against the citizens who still protest his rise.Against the very idea of restraint. He is now suing the U.S. government ….demanding $230 million from his own Department of Justice. Not for wrongful conviction. Not for proven harm. But for investigating [...]
Send us a text In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome [...]
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software's new zero-fee product is good news for mobile developers; and brands aren't thrilled by TikTok shop's latest updates. The post Sour Scrapes; (Anti)-trust The Process appeared first on AdExchanger.
Korean car brand Kia is approaching the transition to electric motoring in a new, surprising way. Astara Auto Finland, the importer of Kia’s cars into Finland, has developed a gasoline-scented car freshener that all buyers of the Kia EV4 will receive as a gift with their new car during the campaign. The aim is to make it as easy as possible to switch to an [...]
If you’re running a restaurant in 2025, standing out is survival. Customer expectations are changing by the month, and the strategies that filled tables last year may already feel stale. That’s why keeping up with the latest restaurant marketing trends is critical. Pair those insights with creative restaurant marketing ideas, and you’ll have the recipe [...]
A new show from Morning Brew, hosted by its HR director, hints at a future where executives become influencers.
