Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000 job cuts – and a focus on such esoteric bullshit as AI and data integration under new “leadership!” – I thought that before the dust starts to settle, it might be worth dredging the bottom [...]
Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest. But no matter how […]
a powerful way to frame Martin Luther King Jr. Day. Turning it into a 'Day On', not a Day Off, emphasizes ... The post MLK Day On —OOH Today Off first appeared on OOH TODAY.
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate about the pros and cons in the medium. This follows on from Ocean Outdoor chairman Tim Bleakley’s call for a MOCA crusade, standing for Make Outdoor Creative Again, at the WOO Global Congress in Mexico [...]
This just in! Heinz just fixed one of fast food’s most annoying problems. One of the world's most famous food brand has launched the Heinz Dipper, a new fry box with a built-in ketchup compartment! Designed in partnership with creative agency Rethink, this unique packaging idea essentially solves a problem that nobody thought needing [...]
In high-frequency urban advertising, repetition plays a decisive role in shaping consumer memory. While hoardings...
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos Equis, product-feature based ads from Ather, iPhone 17 and more. Dos Equis: Return of the Most Interesting Man In a category marked by cliched advertising, Dos Equis grabbed attention and created affinity with their ‘The [...]
Ads to be placed alongside answers as OpenAI looks to beef up revenue for flagship AI product ChatGPT will start including advertisements beside answers for US users as OpenAI seeks a new revenue stream. The ads will be tested first in ChatGPT for US users only, the company announced on Friday, after increasing speculation that [...]
THE ORIGINAL? Tibits Vegetarian fast Food – 2004 Click the image to enlarge Source : Adspot Agency : Wirz Zurich (Switzerland) LESS ORIGINAL Hiltl Vegetarian Rest. – 2017 Click the image to enlarge Source : Luerzer’s Archive Agency : Ruf Lanz (Switzerland) LESS ORIGINAL Hard Rated Hard Seltzer – 2026 Click the image to enlarge Source [...]
