The standoff with Ben & Jerry's eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.
Netflix and Target's Stranger Things collab features in-store experiences and more than 150 items.
Plus, driving results in a private equity-backed world of consumer goods.
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns The post AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact appeared first on AdExchanger.
MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round.
New Commercial Arts, now part of WPP’s Ogilvy Group, has promoted Lou Bodily to managing director. She will report to CEO Hannah White (both below, Bodily left.) Bodily also led the Sainsbury’s account and returns after a stint at Ogilvy. Bodily says: “I believe that the role of a leader is to protect the humanity [...]
Heineken transformed Seoul rooftops into hubs for social connection.
Tie's clients such as Caraway has reported generating close to $1 million in incremental sales in 2025.
CEOs of OUTFRONT, Screenverse, and Vistar, Leaders from Dentsu, Madhive, AdQuick, Broadsign, Media Partners, The Ankler, and Chief Marketer — joining H&R Block, Marc Jacobs, Paramount+, Warner Bros., Chuck Todd, and The post New Industry Leaders Added to DPAA Video Everywhere Summit first appeared on OOH TODAY.
The popular supermarket chain Publix has tapped director Jorge Aguilera to helm its latest spot commemorating Hispanic Heritage Month (September 15–October 15). Delivered with premium craftsmanship and cultural care, the team behind this film has imbued it with a vibrant energy that celebrates generational legacy through subtle detail and heartfelt performances. The story unfolds with a grandfather [...]
