How Target Lost the Middle Class, and Walmart Cashed In
Two contrasting Black Fridays are entirely representative of the yawning gap that now exists between Walmart and Target.
AI Audience Modeling for B2B: LinkedIn + Meta to Grow Your Pipeline
Executive Summary Pairing LinkedIn and Meta with AI audience modeling helps you reach in-market ICP buyers, lower cost per lead (CPL), and turn more clicks into qualified pipeline. LinkedIn delivers unmatched firmographic precision; Meta delivers efficient reach and rapid creative learning. AI connects the two by predicting who is most likely to convert and then [...]
Streaming Ratings, Week of October 27: Nobody Wants This Keeps Netflix in First
A sports-heavy week led to no title finishing above a billion viewing minutes.
How To Scale Product Images With AI Models & Lifestyle Scenes
Overview Valara Fit is a performance-driven fitness brand offering high-quality activewear and training accessories for people who want comfort, reliability, and style during every workout. As the brand expanded, visual content became essential for presenting each product in a compelling and professional way. Yet photo shoots created a major bottleneck. Coordinating models, locations, gym access, [...]
From Hype To Hyperscale In AI
Nearly every ad tech company is out there promising some form of AI-powered magic. The vendor landscape is turning into a sea of sameness. So what’s worthwhile and what’s worth chucking in the bin? The best way to separate AI hype from reality is to roll up your sleeves and try out the tech for [...]
Week in Charts: Publicis vs Omnicom Market Caps, UK Gambling Firms’ Ad Spend, and European Adoption of Addressability Solutions
In this week's Week in Charts, Publicis vs Omnicom market caps, UK gambling ad spend, and European adoption of addressability solutions. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Publicis Retains [...]
The day the industry lost its memory
How the collapse of legacy networks marks the true end of the advertising era There are days when something new begins and there are days when something old finally dies. What happened this week belongs to the second category. Three networks that shaped generations, gone in a single announcement.FCB.DDB.MullenLowe.Names that weren’t just brands, but buildings, [...]
Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms
Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads. The post Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms appeared first on AdExchanger.
Media Intelligence Startup Guideline.ai Aims To Take The Guesswork Out Of Media Planning
You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams at brands are responsible for controlling client spending and driving cost efficiencies. From a buyer’s perspective, that usually means stricter budgets and less room to pursue innovation. But instead of only focusing on being faster and [...]