What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts
As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.
American Pecan Promotion Board Highlights Pecans in Humorous New Campaign
The American Pecan Promotion Board has launched the third iteration of its 'Surprisingly Snackable Pecans' campaign, continuing its partnership with Signal Theory and creative studio SixTwentySix. The campaign features a series of humorous spots aimed at highlighting everyday moments where pecans ma...
National Day Singapore 2026: Celebration Guide & OOH Advertising Opportunities
National Day Singapore 2026 celebrates Singapore’s 61st year of independence and is one of the nation’s largest annual celebrations. Held every 9 August, it brings together communities through the National Day Parade (NDP), fireworks, performances, and nationwide festivities. For businesses, National Day also presents an excellent opportunity to increase brand visibility, engage consumers, and reach [...]
ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.
How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement
The challenger beauty brand leveraged culture, comedy, and community insight.
Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo
Why learning out loud wins when navigating five-month AI cycles.
Week in Review: Nielsen Buys DoubleVerify for $2.15 Billion, Disney Agrees IP Deal with TikTok, and CTV Stars in Mixed Ad Tech Earnings
In this week's Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech companies report their Q2 results. Top Stories Nielsen Acquires DoubleVerify for $2.15 Billion US-based measurement business Nielsen announced this morning it has reached a deal to buy verification and fraud filtering specialist DoubleVerify [...]
Woo, Sue, and ARPU: What Publisher Earnings Reveal About Their AI Strategies
The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.
Global Visions & Epic Journeys: Week of August 7th
Lola, Destination Canada, Expedia
Fifa World Cup ad income boosts Fox’s revenue to $4.21bn in fourth quarter
Average cost of a 30-second spot during tournaments airing on Fox was reportedly between $200,000 and $750,000 Fox Corp, parent company of Fox News and the US broadcaster of the Fifa World Cup, reported revenue up 28% to $4.21bn in the fiscal fourth quarter, thanks largely to advertising income from the soccer tournament. Advertising revenue [...]