There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption. We [...]
ADWEEK picks its favorite ads of 2025.
By identifying exactly who is in a market, you can prove the value of your inventory and connect campaigns to real-world results with confidence. The post Holiday Visitors Are Here to Shop first appeared on OOH TODAY.
The popularity of cooking videos on social media has not only given rise to some unlikely food trends (pickle juice anyone?), but is reshaping the way food websites think about producing and distributing content. Earlier this year, Immediate, the publishing group that owns Good Food, Radio Times and BBC Gardeners' World, opened the Good Food [...]
One of The Trade Desk’s longest-tenured leaders on the product side has left the company. Jud Spencer, who served as one of TTD’s lead engineers for the past 12-plus years, confirmed to AdExchanger that his last day at the DSP was Nov. 21. Spencer declined to elaborate on the reason for his departure or to [...]
Last week, the Ninth Circuit Court of Appeals upheld a decision issuing a permanent injunction and over $7 million in sanctions against people engaged in an illegal multilevel marketing scheme. The court’s opinion in Federal Trade Commission (FTC) v. Noland sheds light on the scope of the agency’s power to obtain monetary relief after the...
Comparable sales at American Eagle grew 1%, while its sub-brand Aerie saw 11% growth.
America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a new store model in Chicago, where it’s begun segmenting some stores into more backroom operations and fulfillment for online orders, while high-foot-traffic locations will prioritize in-person shopper engagement and on-shelf inventory availability. The company plans a [...]
Two contrasting Black Fridays are entirely representative of the yawning gap that now exists between Walmart and Target.
