More Than Half of Americans Would Drop AI Tools They Have to Pay For: Report
New survey finds that while Americans are using AI, they aren't opening up their wallets yet.
The Future of Advertising Is Predictive: How Deep Learning Is Transforming Marketing
Plus, positioning media as the middle, not the end of your marketing process.
Journeys Unveils ‘Life on Loud’ Campaign for Back-to-School Season
The 'Life on Loud' campaign by Journeys reimagines the back-to-school experience as a vibrant expression of self-identity and creativity. Launching on July 14, the campaign emphasizes the idea of turning the return to school into an opportunity for personal expression. The narrative is driven by the...
QuikTrip Welcomes World Cup Fans with Vibrant OOH Campaign
QuikTrip has launched a new out-of-home (OOH) campaign titled 'Welcome In, World' coinciding with the FIFA World Cup. The campaign targets international fans visiting the United States, offering a warm welcome through QuikTrip’s signature in-store greeting. This initiative extends beyond the store e...
Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and [...]
This New Training Framework Gives Publishers A Say In How AI Uses Their Work
For publishers, getting cited in AI chatbot responses isn’t enough. They also want those answers to reflect their editorial judgment and the culture of the communities they cover. A new initiative called SAIL – which stands for Standardized Agentic Intelligence Ledger – aims to do both, compensating publishers when AI scrapes their content and guaranteeing [...]
AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That
There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how. Sentiment and accuracy should [...]
The 4 Marketing Decisions That Seem Smart, But That Can Weaken Great Brands
Bad strategies often arrive disguised as good marketing: agility, consumer centricity, creativity, or financial discipline.
Fully Loaded: The Brand Strategy Behind Crocs’ Cultural Takeover
Chief brand officer Terence Reilly on mastering the cultural playbook for lasting relevance.
State Lawsuit to Block Paramount Skydance Merger Could Offer Reprieve to CNN
Reports have indicated anxiety at CNN over the potential Paramount and WBD merger.