What’s Driving Global’s Push Into Video?

Video isn’t replacing audio, but adding a whole new layer to audio to traditionally audio-first formats like podcasts and radio says Joe Copeman, Director of Commercial at Global Studios. While Global has long been a big player in the audio space, Global Studios was launched as part of the company’s push into video. In this [...]

By |2026-05-12T12:06:39-07:00May 12th, 2026|News|Comments Off on What’s Driving Global’s Push Into Video?

Upfronts Day One: Publishers Jostle For Position As Performance Drivers

And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon. The post Upfronts Day One: Publishers Jostle For Position As Performance Drivers appeared first on AdExchanger.

By |2026-05-12T10:44:08-07:00May 12th, 2026|News|Comments Off on Upfronts Day One: Publishers Jostle For Position As Performance Drivers

Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech

Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. Viant prefers a metric for net income that excludes some costs, such as stock-based compensation, and which would count the [...]

By |2026-05-12T10:44:07-07:00May 12th, 2026|News|Comments Off on Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech

TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unexpectedly took over ad sales at TelevisaUnivision after former head Tim Natividad left in April, but he’s in a good position to meet the challenge. Other [...]

By |2026-05-12T10:44:06-07:00May 12th, 2026|News|Comments Off on TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’

Week in Charts: Jeff Green on LLM Ad Strategies, Buyers Lean into Agentic AI for Video Campaigns, and the Defining Factors of Quality Inventory

In this week's Week in Charts, Jeff Green on LLM ad strategies, buyers lean into agentic AI for video campaigns, and the defining factors of quality inventory. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts [...]

By |2026-05-12T06:06:39-07:00May 12th, 2026|News|Comments Off on Week in Charts: Jeff Green on LLM Ad Strategies, Buyers Lean into Agentic AI for Video Campaigns, and the Defining Factors of Quality Inventory
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