WPP Teams With Disney, Netflix, Fox, and More on Agentic Video Standards
In addition to agentic standards, WPP Media is developing its own buying agent for video.
WPP Enterprise Solutions and AWS Team Up on Agentic Transformation
The multiyear strategic agreement will put AWS' agentic AI tools in the hands of WPP’s business transformation experts
iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]
Instacart Teases the 3 Ad Formats Coming to Its AI Shopping Assistant
Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.
Magnite Adds A Data-Quality Layer To Its CTV Inventory
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its CTV Inventory appeared first on AdExchanger.
A New Framework for AI Permissions in Entertainment: RSL Media’s Human Consent Standard
What Is RSL Media and Why Does the Human Consent Standard Matter? On May 12, 2026, RSL Media launched as a public benefit nonprofit co-founded by CEO Nikki Hexum, Cate Blanchett, Doug Leeds, and Eckart Walther. Its mission is to make human consent machine-readable and discoverable to AI systems through the Human Consent Standard, which [...]
Real estate event in London ‘advertised sale of land in illegal Israeli settlements’
Pamphlets from event featured projects in West Bank and East Jerusalem despite previous denials by organisers An Israeli real estate event in north London appears to have advertised the sale of land in Israeli settlements in East Jerusalem and the occupied West Bank, despite previous denials that illegal settlement properties would be marketed at the [...]
Lululemon apologises after Japanese drum row at Great Wall yoga event
Online uproar follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar. The Canadian-headquartered company, known for its upmarket leggings, has been growing [...]
UK social media ban ‘likely to cause £1.3bn drop’ in digital advertising spend
TV streamers and family shows set to benefit as brands cease marketing to teenagers on sites such as YouTube Analysis: impact of social media ban in UK hinges on how firm it is Brands are expected to cut more than £1bn of digital advertising spending due to the UK’s ban on social media for under-16s, [...]
Are you a coaster or a hustler? VCCP profiles the new British consumer
VCCP’s new business triumphs (most recently Ikea) and increasing presence on the awards podium make it agency worth listening to. This new research says that, after a decade of constant crisis, brands need to rethink trust, targeting and loyalty for the new British consumer. It divides us into four distinct types: architects, hustlers, coasters and [...]