Major sporting events such as the FIFA World Cup capture global attention unlike almost any other occasion. Millions of people follow the tournament across television, streaming platforms, social media, and public spaces, creating an environment where brands have a valuable opportunity to become part of the conversation. While many advertisers focus heavily on digital [...]
New research from the ANA shows that the primary benefit of in-house agencies is shifting
Alan Moss, vp of ad sales, Amazon Ads, said the company exceeded its volume goals in the upfront.
Vaynerchuk will invest an undisclosed sum in affiliate marketing agency Paul Street
It’s the creative agency’s first outpost outside of Canada
Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores. The marketing challenge is showing people that there’s another way, says CMO Hew Loyd, on this week’s episode of [...]
Teads has been working with home screen ad formats to the buy-side for a while now, sourcing inventory from TV OEMs and apps to enable advertisers to run home screen campaigns. As the format grows, Teads is now bringing its home screen infrastructure and ad serving capabilities to the sell-side, helping new sell-side companies spin [...]
The BBC has called for "radical reform" to ensure its survival in its Annual Report and Accounts for 2025/26, urging the government to use its upcoming Charter review to modernise its regulatory framework and funding model. The public service broadcaster (PSB) did not back any specific funding model for the BBC, saying it remains "open-minded" on [...]
The reliability of IP-based identity mapping is under increasing scrutiny.
NEW YORK – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. The new global OUTCOMES initiative will communicate and demonstrate the power
