Shopify Wants To Be Merchants’ Built-in AI Agency
The ecommerce giant is also bringing ads to ChatGPT and Microsoft.
Fox Closes Upfront First, With ‘Market-Leading Pricing Growth’ and ‘No Rollbacks’
Fox closes its upfront deals around a month earlier than last year.
“We Knew We Might Raise Eyebrows With Broadcasters” – How Hiscox Turned CTV Advertising Upside Down
After running in print, radio and out-of-home over the last three years, insurance brand Hiscox has brought its 'Most Disastrous Campaign Ever' to TV, with a series of CTV ads apparently going wrong in a variety of ways that are sure to keep playout teams up at night. Marking the company's first time on TV [...]
GAM Launches A Chatbot For Troubleshooting Ad Campaigns
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing the new customer service chatbot, called Ask Ad Manager, with select publishers, the company announced Thursday. The tool will gradually [...]
Ricola Keeps Fans Cheering with ‘Keep Your Voice in the Game’ Campaign
Ricola has launched a new campaign aimed at helping soccer fans maintain their vocal stamina throughout the excitement of the soccer season in North America. The 'Keep Your Voice in the Game' campaign seeks to address the common issue of losing one's voice from cheering, chanting, and celebrating du...
Homewards Highlights Data’s Role in Preventing Homelessness
Homewards, in collaboration with Studio AKA, has launched a campaign focusing on the potential of data to prevent homelessness. The initiative introduces the Homelessness Data Lab, which aims to unite businesses, local partners, and the sector to explore how technology and innovations can foresee an...
Is perfect over? Ads that don’t make you feel like you are falling short
Brands are starting to go back to basics, and the result is advertising that actually reflects consumers’ everyday lives rather than concocting the kind of aspirational lifestyle that is fast becoming out of reach. The new “Pop to Co-op” campaign by VCCP presents the supermarket as a handy answer to those very ordinary moments when [...]
StackAdapt Drops Minimum Spend Commitment for ChatGPT Ads
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
WPP Teams With Disney, Netflix, Fox, and More on Agentic Video Standards
In addition to agentic standards, WPP Media is developing its own buying agent for video.
WPP Enterprise Solutions and AWS Team Up on Agentic Transformation
The multiyear strategic agreement will put AWS' agentic AI tools in the hands of WPP’s business transformation experts