Goodwipes Uses AI to Spoof OpenAI’s Astra Ad, With a Butt-Wiping Twist
"Asstra" was developed in four days by Frank Cartagena's OK Future.
Why the Fields Good Business Plan Is Anything But Cookie-Cutter
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch.
Reese Witherspoon’s Draper James and Levain Cookies on Building Beyond Their Founders
The two CEOs discuss how to keep innovating without losing what made them famous.
AI-R Studio Wins Higgsfield’s AI Adathon Competition
The winner was presented on stage at Brandweek 2026
Bravo Fan Fest Is Turning Brands Into Bravolebrities
Brand partners are set to be stars at Bravo Fan Fest 2026.
Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means For Advertisers
Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform. The duo asserts that this is more than just another data integration. It’s a joint product roadmap to tackle the persistent challenges in streaming TV ad buying. The post Horizon Is Bringing Roku’s [...]
Closing The Gap Between The Brief And The Buy
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research, audience building, supply vetting and deal setup. Much of that time goes toward assembling evidence and moving information between functions rather than making [...]
After 15 Years of Pro, Politico Finally Launches a Second Subscription
Priced at roughly $1,000 a year, Decoded is a fraction of the cost but has a similar strategy.
VW’s longevity play puts a new twist on ‘if only everything in life’ classic line
DDB Paris has delved into Volkswagen’s past to put a very modern twist on the old idea that your VW […] The post VW’s longevity play puts a new twist on ‘if only everything in life’ classic line appeared first on More About Advertising.
Same Campaign, Same Audience, Different Result
The Takeaway For operators, this is a product, not a footnote. Advertisers already test creative everywhere else they spend, and OOH The post Same Campaign, Same Audience, Different Result first appeared on OOH TODAY.