Great Ormond Street Hospital has got to be one of the prime charity accounts, particularly in terms of recognition and empathy. But all charities are fighting for money at the moment – even those, like GOSH, who have the rights to JM Barrie’s Peter Pan estate. Adam & Eve TBWA has been tasked with “building [...]

Great Ormond Street Hospital has got to be one of the prime charity accounts, particularly in terms of recognition and empathy. But all charities are fighting for money at the moment – even those, like GOSH, who have the rights to JM Barrie’s Peter Pan estate. Adam & Eve TBWA has been tasked with “building [...]

This practical guide explores the relationship between marketing costs and return on investment, helping dealerships evaluate whether their marketing partner is delivering measurable business value relative to the investment.  The post Marketing Costs vs. ROI: How Dealerships Should Measure Success  appeared first on Stream Companies.

Video continued its upward trajectory in Q2 2026, according to the latest IPA Bellwether Report, becoming the only media category tracked by the study to see upward revision in marketing budgets. Based on the net balance of UK marketers upping their budgets for each category, video saw its highest rate of growth since Q3 2024, [...]

AI-powered marketing services now account for 87% of the French ad network's net revenue.

The Publicis CEO says it's taking a ‘polar opposite’ approach to its peers.

Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to [...]

Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren't thrilled with TikTok Shop's AI-generated shoppable videos. The post PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video appeared first on AdExchanger.

oOh!media has expanded its premium large format digital network in South East Queensland with the launch of four new digital billboards in Brisbane's Fortitude Valley, Toowong and Rocklea. The post oOh!media expands Brisbane network with four large format digital billboards first appeared on OOH TODAY.

Rice Krispies Treats continues its 'Treat Your Inner Child' campaign with two new spots directed by Grayson Whitehurst. These ads expand on the original concept introduced in 2025, emphasizing the playful and escapist qualities associated with the brand. The campaign suggests that enjoying a Rice Kr...