Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived [...]

Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose from Microsoft as its new CEO. This is for Coca-Cola’s Sprite from bespoke agency Open X (not so clever to give this a name so similar to WPP Open, its AI offering.) The pitch is [...]

Callaway taps in hockey stick putter for Happy Gilmore 2 as the company's Odyssey brand reworks a classic movie prop and culture drives golf.

RapportWW, billups, OUTFRONT, Lamar, Wilkins Media, Smartify, Evolve OOH, Pattison, Publicis Media, Talon, Displayce, and more -- be the first to congratulate these OOH movers! The post OOH Moves Today – 92 Moves This Week! first appeared on OOH TODAY.

Clients have always been able to make their own ads, they didn’t have to wait for AI. Placing them in the media without an agency (later a media agency) used to be the problem: broadcasters wanted to know you had the dosh. There were no such restrictions on content or where it emanated. So is [...]

Here's what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands. The post Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP [...]

AI is a double-edged sword for publishers. On the one hand, agentic AI tools are helping publishers streamline ad sales and operations, with the efficiency gains producing incremental revenue. But, on the other hand, publishers are losing monetizable traffic to generative AI-powered search. And internal optimizations may not be enough to offset those traffic losses. [...]

Outdoor advertising has always been about visibility. Billboards, digital screens, and transit posters have long played a key role in grabbing attention at scale.  In a world where digital marketing prioritises speed, targeting, and measurable results, programmatic out-of-home (pDOOH) offers comparable capabilities, while maintaining the unmatched scale of traditional outdoor advertising. By combining the reach [...]

Ginny and Georgia join two other Netflix titles as the only ones to put up consecutive weeks with over 2 billion viewing minutes in 2025.

ABC World News Tonight was still the most-watched newscast during the just concluded week.