Britain’s new Labour government seems to like banning things but, so far, it’s kept its mitts off gambling ads on TV. Shame as they’re an infestation. Worth £230m a year to the TV companies it seems. Paddy Power and BBH are doing their best to keep the banners at bay by making quite funny, proper [...]
THE ORIGINAL? Netsafe / Re:Scam – 2018 « The A.I bot that’s designed to scam scammers with a never-ending conversation » Watch the Case Study Video Source : D&AD Graphite Pencil Agency : DDB Group (New Zealand) LESS ORIGINAL O2 / A.I Granny « Scambaiters »– 2024 « Conversational AI designed to speak with scammers and keep them [...]
Accenture and Anomaly execs join LePub’s leadership team, with Heineken and Barilla as the New York office’s founding clients.
This week marks the second anniversary of ITVX, but celebrations have been somewhat overshadowed by reports of ITV looking to sell parts or all of its business. A number of suitors are said to have emerged, including CVC Capital Partners, Mediawan and All3Media, though ITV has yet to comment on the discussions. The news sent [...]
Nielsen has released its final 'The Gauge' report of 2024, mapping out TV viewing time for the US in November (data for December won't arrive until the new year). The release provides a neat overview of the ways in which US TV viewing has changed over the past year - and the ways in which [...]
Where measuring campaign effectiveness used to be relatively straightforward, today many campaigns are trying to achieve both performance and brand building. "Having a clear, well-understood measure of campaign exposure - so reach and frequency - is critical," says Barb CEO Justin Sampson. In this interview, Sampson discusses what's driving changes in audience measurement, the expectations [...]
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked - but that doesn't make their creative quality any less excellent. For the second consecutive year, ADWEEK shines a light on those campaigns that may not have...
Publicis Groupe is taking boutique agency network LePub global, including its initial foray into the U.S. LePub will add to its presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, Sao Paulo, and Singapore, starting with its first U.S. hub in New York. Offices in Bogota, Dubai, and London will follow in 2025. Barilla and Heineken...
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed at https://instreamatic.com/ai-in-creative-production-white-paper/ Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the [...]
As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write codes to AI-driven search engines that promise smarter answers, U.S. AI startups are raking in billions from investors eager to bet on the next money-making technological revolution. In Q3 2024, venture capitalists poured $3.9 billion...
