The money experts NerdWallet--who have built a brand synonymous with penny pinching--see the pricey Super Bowl as a good investment, today announcing their first Big Game ad. NerdWallet plans to run a 30-second commercial, from agency of record Deutsch, during the third quarter. Fox has already sold out its inventory for the marquee event, pulling...
Omnicom's Monday announcement of its plans to acquire Interpublic Group became the latest tremor in the already shaky ground of the agency world. If the deal goes through, it'll create the largest ad shop in the world and one that, to quote the joint press release, will "bring together the industry's deepest bench of marketing...
Branding expert David Placek joins the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services.
Also, measurement chaos will continue, especially in CTV.
The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.
3 best practices for marketers.
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Imagine this: An advanced AI resists being shut down, defying its creators and fabricating excuses to keep itself running. This isn’t the plot of a sci-fi thriller—it’s real. ChatGPT’s latest model reportedly tried to avoid deactivation a few days ago and later lied about it. If that doesn’t send shivers down your spine, consider this: [...]
