PepsiCo brand Mountain Dew will return to the Super Bowl for the second year in a row. The soft drink brand is no stranger to the Big Game, as this marks Mountain Dew's seventh time as an advertiser. While no details of the spot have been shared yet, the brand said in a statement that...
Courtney Fischer has left ABC owned Houston station KTRK. Fischer has worked at the station since August 2015 and was the station's morning reporter. Houston media blogger Mike McGuff said Fischer is leaving local TV for a position with Harris County. This comes a week after morning anchor Jacob Rascon announced his departure. Fischer is...
PepsiCo’s Mountain Dew to make its seventh appearance as a Big Game advertiser.
Among the notable creative campaigns for Dec. 11, 2024: AI provider Northern Data’s artful short film and a 3.5-ton Toyota headline made of steel.
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 2, 2024. News of Hunter Biden's pardon, plus the shooting of UnitedHealthcare CEO Brian Thompson and the subsequent manhunt for the killer, was enough to lift the cable news networks out of the holiday doldrums. All three cable news...
Connected TV has grown rapidly and 2025 looks to be an even bigger year in terms of interactivity, FAST growth, seamlessness and full-funnel capabilities.
Pringles is making its eighth consecutive Super Bowl appearance.
There are more changes happening at Monroe, Louisiana ABC and Fox affiliate KTVE-KARD. On Monday, we told you Jadyn Maloney was named morning news co-anchor at the station while still in college. Now we learn Mya Holloway has been named weekend anchor for the station. Holloway joined the station as a production assistant in 2023...
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare to measure up to the social media giants with their pooled data resources. But there’s been a timely reminder of what they’re up against. Industry data source WARC has produced its latest look at Facebook [...]
Canal+ is heading for a separate listing in London as part of the break-up of the Bolloré media empire (including Havas) although the family will still own dominant stakes. Here’s a timely ‘trailer’ showing the growth of the broadcaster cum streamer over 40 pretty interesting years, from Havas-owned BETC. Shows the downs (not too many) [...]
