Amp spotlight: Top ad trends to watch in 2025
The Ad Age Amp community weighs in on the leading advertising trends for 2025, including bold creative, AI and the continued importance of human connection.
AB InBev’s Super Bowl strategy—Bud Light joins Michelob Ultra and Stella Artois in the game
Bud and Busch Light will get regional ads as AB InBev’s remains the Super Bowl’s biggest alcohol brand.
Patrick Mahomes Ends Years of Online Rumors: ‘A Proud User of Invisalign’
Patrick Mahomes' new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign--with internet sleuths suspecting the Kansas City Chiefs quarterback was seen chewing on an Invisalign on the sidelines--Mahomes is finally setting the record (and his chompers) straight: He is an Invisalign user. And the QB is...
IPA Bellwether Shows Post-Autumn Optimism but Caution Around Media Spend
UK marketing budgets returned to growth in the final three months of last year, according to the latest IPA Bellwether report, following a freeze in budgets in Q3. The pause in spend was reportedly caused by uncertainty around the Autumn Budget, but the latest survey reflects renewed optimism at the tail end of 2024. An [...]
Mischief Has Been Quietly Building a Media Department
Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee. The group has roughly 15 people and works with brands including Duolingo,...
Anthony Anderson Reveals Why He’s Getting Business-ish
Black-ish star Anthony Anderson is getting into the advertising... uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his inaugural trip to CES in Las Vegas to debut an all-new adventure, ADvolution. "It's life imitating art," Anderson told an enthusiastic audience...
CEO Read’s four day week brews up perfect storm at WPP
The WPP employee petition lobbying against CEO Mark Read’s demand (if such it turns out to be) that employees return to the office four days a week (including two Fridays) now has over 15,000 supporters. At the last count WPP employed 111,000 worldwide. Petitioners don’t have to be WPP employees, it should be noted. Whether [...]
Clever Cadbury makes purpose pay with new campaigns
Cadbury is producing some interesting marketing initiatives: it recently publicised a tie-up with Alzheimer’s Research UK and now it’s rather more cheery with ‘The Winning Pass’ from Elvis with competition prizes to go to matches and mingle with the lads (both below.) View this post on Instagram A post shared by Biscuit Filmworks (@biscuit.filmworks) Football [...]
Lunar New Year marketing—how to turn cultural nuances into meaningful campaigns
4 ways to tailor ads for different AAPI communities.
Publishers Are Migrating TikTok Audiences to Other Platforms Ahead of a Potential Ban
With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as...