MLB names new CMO
MLB has promoted a corporate partnerships exec into the CMO role.
Revolving Door Roundup: Cheil, IPG, WPP & More
Omnicom's acquisition of IPG may have been the biggest agency news of the year, but it wasn't the only move in the sector this month. We've gathered up some of the bigger moves made in the last couple of weeks. Alma Alma has appointed Jorge Murillo as co-chief creative officer, to help to steer the...
Revolving Door Roundup: Chris Cuomo Scores Contract Extension at NewsNation
Staying in Place: NewsNation's primetime anchor Chris Cuomo has agreed to a multi-year contract extension with the network. Cuomo joined NewsNation in 2020, and his eponymous 8 p.m. show is the network's top-rated program. "Chris is a one-of-a-kind talent whose unrivaled analysis and commentary has helped grow the audience at NewsNation and strengthen our brand,"...
Better Not Cry! Why Kids on Santa’s Lap Could Be a Retailer’s Latest Liability
In the long list of cherished holiday traditions, few are as enduring as parents taking their kids to see Santa at the local mall or retail store. Every year, over 18 million children call on Santa, according to the cultural blog Atkins Bookshelf, and 70% of malls and shopping centers employ one, as per NationalSanta.com....
Neil Cavuto to Leave Fox News After 28 Years
Fox News mainstay Neil Cavuto is leaving the network after 28 years. Cavuto will announce his departure on Thursday towards the end of his 4 p.m. newscast, Your World with Neil Cavuto. A Fox News spokesperson confirmed Cavuto's exit to TVNewser. "Neil Cavuto's illustrious career has been a master class in journalism, and we're extremely...
Stephanie Scheller – Managing Partner Sustainable Solutions, Omnicom Media Group
In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.
Episode 82 – Best of 2024
Visuals: https://getbehindthebillboard.com/episode-82-best-of-2024 BtB best of 2024 / Christmas special Yes folks it’s the biggie. The one you’ve been waiting for. Behind the Billboard’s ‘Best of 2024’ with some mince pies and festive cheer thrown in for good measure. Plus some big news from our Dan. In our humble opinion it’s been another great year for [...]
Billboard Advertising Trends to Watch in 2025
As we close out another year and look ahead to 2025, it’s the perfect time to explore what’s coming next in the world of billboard advertising. The outdoor advertising industry has been quietly (and sometimes not so quietly!) innovating, and if you think billboards are just big, static signs on the side of the road—think [...]
Incredible Interactive Marketing | Billboards & Social Media
Outdoor advertising and social media are powerful marketing tools on their own, but when combined, they create a seamless and engaging experience that amplifies a brand’s reach. By bridging the physical and digital worlds, advertisers can boost campaign visibility, encourage interaction, and drive measurable results. Join us as we explore strategies for integrating social media [...]
Weather-Proofing Billboards | Top 6 Tips for Durability and Visibility
Outdoor advertising thrives on visibility, but weather can be a significant factor influencing its effectiveness. From rainstorms to blazing sun, the elements can challenge the durability of billboards and the clarity of their message. By weather-proofing billboards with thoughtful design and strategic material choices, advertisers can create campaigns that weather the storm—literally. Let’s dive into [...]