Cultural moments don't just increase OOH traffic. They change who's in it —what happens to the audience composition when March Madness takes over? The post March Madness Didn’t Add Sports Fans Near Beef O’Brady’s. It Replaced Them first appeared on OOH TODAY.
Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly [...]
Cloud Forest is thrilled to welcome Producer and Director Max Kane, marking a key addition to the company’s growing leadership team. With a background spanning Business Affairs, Physical Production and Independent Filmmaking, Max brings a rare blend of operational fluency and creative instinct to Cloud Forest as it continues to scale its work across brand, [...]
Marketing managers with tight budgets often have to build an engaged community from nothing. Sam Sterling joined The U.S. SailGP Team as a marketing team of one, facing a challenge any small business would recognize: explaining a product nobody knew existed. Her background at The Players’ Tribune taught her content operations and storytelling, but this [...]
Davina McCall, Mariella Frostrup, Zoe Ball and friends have brought menopause into the mainstream and even secured reduced NHS prescription costs for women at this life stage. But at the same time, they have made space for a whole industry of supplements and wellness brands that are making money off the back of women’s anxieties. [...]
OpenAI is sunsetting its video generation tool Sora, and winding down its content partnership with Disney, according to multiple reports this morning. Following a flurry of product launches in recent years, the AI firm is reportedly refocusing its strategy on business and coding functions. The move comes ahead of a potential initial public offering (IPO) later [...]
Diet Coke, Grey Goose, and L’Oréal are among the brands making their Runway debut
The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.
Cultural moments don't just increase OOH traffic. They change who's in it —what happens to the audience composition when March Madness takes over? The post March Madness Didn’t Add Sports Fans Near Beef O’Brady’s. It Replaced Them first appeared on OOH TODAY.
Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by [...]
