‘He Gets Us’ Wants Viewers to Ruminate on Jesus’ Greatness During Super Bowl 2025
Jesus is back in the Super Bowl for the third time in a row. "He Gets Us," a campaign now run by nonprofit Christian group Come Near, is airing one 60-second ad during Super Bowl 2025. The ad -- called "What Is Greatness?" -- follows a familiar style, tone, and message to previous years, and...
Super Bowl updates—Game day commercial trends and analysis
The big day is here and Ad Age will keep bringing you Super Bowl breaking news and analysis as it happens, including one more newsletter tomorrow taking a look back at Sunday’s winners and losers. Sign up right here to get it via email. Final ad tally As is usually the case, dozens of brands released their ads early in an attempt to get more eyeballs on their multimillion-dollar investments. As of noon E.T. today, 43 spots have been made public (including some extended versions), which is roughly in line with the number released early in recent years. Those releasing ads today[...]
Watch the ‘He Gets Us’ Super Bowl ad promoting Jesus
Johnny Cash’s cover of “Personal Jesus” plays throughout the “He Gets Us” Super Bowl ad.
Nike’s Super Bowl comeback will feature an all-female cast
Women athletes do everything they’re told they can’t in Nike’s first Super Bowl appearance in 27 years.
Watch the NFL’s ’80s-themed women’s flag football Super Bowl ad
The NFL’s two-minute Super Bowl commercial depicts the introduction of a girls’ flag football team in a 1980s high school.
NFL Super Bowl Ad Goes Back to Flag Football Future
When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its creative partners at 72andSunny have placed girls and women's flag football at the center of their latest...
Nike’s Super Bowl Ad Puts Women Athletes Center Stage on a Male-Dominated Field
As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. "So Win," created by Wieden+Kennedy Portland, will debut during Super Bowl 59 and aims to reach a global audience during one of the most-watched sporting events, which last year drew nearly...
Watch live Monday at 1 p.m. ET—Super Bowl 2025 hits and misses
The Ad Age team breaks down the other most important plays of the Super Bowl—the commercials.
Fox to Drive IndyCar Viewership With Super Bowl Promo Blitz
The Kansas City Chiefs aren't the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots will showcase the property on the world's biggest stage before Fox's inaugural IndyCar season, which airs on the network on...
Super Bowl’s most inclusive and diverse ads of all time
Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.
