Super Bowl Instant Replay: Glen Powell Punches a Dragon Because Trucks!
THE AD: In Ram's 60-second Super Bowl ad, Glenn Powell does his own spin on Goldilocks and the Three Bears, trying out the Ram Charger 1500, the new Ram 2500 Rebel Heavy Duty, and the Ram 1500 RHO to find the truck that's "just right" for him. During the ad, directed by David Leitch (John...
Creatives React: Disney+ Super Bowl Ad Is a Lot to Bear
Did Disney+'s Super Bowl ad make viewers happy by taking away their Joy? In Disney+'s 30-second Big Game ad, "What If," which premiered ahead of the second quarter, the streamer erases its history, removing Joy from Inside Out, R2-D2 from Star Wars, and Ayo Edebiri and Jeremy Allen White from a scene in The Bear....
Creatives React: The Cases For and Against Hellmann’s Super Bowl Ad With Meg Ryan and Billy Crystal
Hellmann's is drumming up nostalgia around (and introducing younger generations to) the 1989 rom-com classic When Harry Met Sally, starring Meg Ryan and Billy Crystal. The mayo brand put a twist on the iconic scene that takes place in New York's Katz's Deli, where Ryan's character Sally fakes an orgasm while eating a sandwich. But...
Creatives React: FCAS Super Bowl Ad Casting Distracts From the Point
Robert Kraft's Foundation to Combat Antisemitism (FCAS) returned to the Super Bowl this year to continue spreading its message of ending hate. Two 15-second spots feature close-up shots of Snoop Dogg and Tom Brady in a stark room, where they yell at each other about common reasons why people hate one another. The ad ends...
Super Bowl Instant Replay: Tom Brady Is a Duracell-Powered Cyborg In Unimaginative Prank Ad
THE AD: Like Tubi's infamous 2023 Super Bowl spot, Duracell's 2025 ad does not immediately appear to be a commercial. Instead, the creative shows Fox NFL analysts Tom Brady and Kevin Burkhardt standing in the commentators' booth, with Brady about to offer his thoughts on the first-half performance of the two teams. Then Brady appears...
Creatives React: Coffee Mate Super Bowl Ad Gets Absurd
Coffee Mate is a first-time advertiser in the Super Bowl this year, and the company took both an absurd and a nostalgic approach to its debut spot. The commercial, which was created by Wieden Kennedy New York, features a young man who tries out the non-dairy creamer brand and gets transported to a world featuring...
ADWEEK Live Blog: Super Bowl LIX
So! We're less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the many, many ads that'll show up across all the different casts. If something crazy happens (Will Travis propose to...
Instacart’s Mascot-Filled Super Bowl Campaign Is Also a Retail Media Play
For chief marketing officers, one of the perks of paying top dollar for a Super Bowl spot is getting to attend the game in person, courtesy of the broadcast network hosting the game. Instacart is advertising in the Big Game for the first time this year, which means CMO Laura Jones will be in the...
Watch our Super Bowl show on Instagram Live as we break down ads with top creatives and brand leaders
We’ll be live on Instagram throughout the Super Bowl, talking with brand leaders and creatives behind the ads. Tap our profile picture when we’re live to follow along!
Donald Trump Backs Elon Musk in Super Bowl Interview
Bret Baier and President Donald Trump are warming up for the Super Bowl with a pregame interview on Fox News. The network released an early clip from their pre-taped conversation on Sunday morning. The full interview is set to air at 3 p.m. ET. In the clip, Baier asks Trump about the controversy surrounding Elon...
