There’s been a quiet diaspora from adam&eveDDB, still one of the UK’s premier ad agencies and now a growing international force running Omnicom’s DDB network. Founders James Murphy and David Golding exited to New Commercial Arts (now part of Ogilvy), Jon Forsyth launched Neverland and Richard Brim and Martin Beverley are set to set up … The post Goff and Wilton’s Ark debuts for Huel first appeared on More About Advertising.

ASUS will debut the world's lightest Copilot+ PC during the AIways Incredible launch on January 7, 2025. This groundbreaking laptop redefines ultra-light, AI-powered performance and will kick off CES 2025 with a live global stream. The article ASUS to Unveil Ultralight Copilot+ PC on January 7 appeared first on World Branding Forum.

Centrica-owned British Gas and ecotech brand Hive are sponsoring Channel 4’s home shows, flagged by 24 idents from T&Pm. They use all the tropes of the home improvement genre, but the admiring comments are directed at the British Gas engineer rather than the décor. A second series of idents will tick the “sustainable living” box … The post British Gas decorates C4 home shows with T&Pm idents first appeared on More About Advertising.

What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood has come up with a parallel track that spurns technology and embraces the unlikely (but all-too-believable) trend of “Medievalism.” “The great regression” is a rejection of modern tech culture, fuelled by Trump’s return to power … The post Medievalism or tech takeover? 2025 looks to be an uncertain year first appeared on More About Advertising.

For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. Unlike traditional TV advertising, DAI takes a page from the Meta advertising playbook and uses advanced data analytics to target […]

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Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his long-suffering sidekick and their dastardly nemesis. As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.

Who d’a believed it? Chicken can be cool? But that’s what KFC and agency Mother are achieving in the UK, repositioning the venerable brand for a new generation with not a beaming good ol’ colonel from the Deep South to be seen anywhere. BBH, when it launched on an unsuspecting world, said when the others … The post MAA Ads of the Year: KFC ‘Believe in Chicken’ from Mother first appeared on More About Advertising.

News12 has responded to the story about Annalisa Klebers claim that she was bullied and gaslit after asking for more money. At News 12, we are committed to providing an inclusive and equitable workplace, and the wellbeing of our employees is a top priority. We take matters important to our employees seriously and thoroughly investigate...

Considering the many, many industry shake-ups that defined the year, it's easy--perhaps too easy--to feel pessimistic about the future of TV news. That's why TVNewser decided to dedicate the last day of 2024 to spotting the green shoots that may bloom in 2025. As a companion piece to our 2024 lookback, we asked insiders at...