Where Commerce Media Will Flourish—and Sputter—in 2025
The commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party consumer data into ad revenue. That's expected to continue into 2025, analysts told ADWEEK. But the growth will be at a slower pace than the...
Your CMO, Not Your CTO, Should Lead AI Strategy
Two years after the launch of ChatGPT, the business world is finally waking up. This isn't just another tech trend that VCs will throw money at while screaming "disruption"--one that may be gone in another year. AI is the new electricity. It will impact everything. Companies are fumbling in the dark, trying to figure out...
5 Reasons to Be Optimistic About the Media Industry
Working in media--let alone reporting on it--can be a grim task. It often feels like the industry is perpetually on the verge of collapse, with news about layoffs, closures, and declines in trust and readership dominating the headlines. The reality is more complex. There are plenty of challenges ahead for journalism and media, but there...
The Big Get Bigger, Indies Rise, and AI Takes Root: 3 Agency Predictions For 2025
Omnicom's acquisition of Interpublic Group changed the face of the agency landscape heading into 2025. Industry insiders expect consolidation to continue to be a major theme this year, making way for independents to rise. And AI is still top of mind as we kick off the New Year, as agencies continue to grapple with how...
9 CMOs That Will Make Waves in 2025
In the chief marketing officer (CMO) community, 2024 was another year of big exits and new hires. No doubt 2025 will bring more of the same. However, for those already comfortably seated at some of the world's biggest, most influential, and buzziest brands, the next 12 months will be a time for innovation and adaptation....
The Top Rising and Declining Job Titles in Marketing
Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. Exclusive data from LinkedIn shows how. When comparing the quantity of marketing-related job titles on LinkedIn user profiles in 2024 versus 2022, no position experienced more growth than "Sales Marketing Supervisor," which...
It’s a Tiger Party New Year in Times Square
As the world welcomes 2025, Tiger Party shares some behind the scenes and not so behind the scenes, photos from the Times Square New Year’s Eve celebration The post It’s a Tiger Party New Year in Times Square first appeared on OOH TODAY.
OOH News You Oughta Know Today
Predictions, partnerships, and reflections—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.
THE LED Acquires Invian
transaction creates a unique operation with an estimated additional valuation of R$100 million by The post THE LED Acquires Invian first appeared on OOH TODAY.
How business owners can increase their instagram followers
In today’s digital age, establishing a strong presence on Instagram is essential for business success. With Instagram being one of the leading social media platforms and advertising growing exponentially for Meta ad agencies, businesses have the opportunity to reach millions of potential customers by utilizing effective strategies. From creating visually appealing content to understanding Instagram’s […]
