Toledo Station Announces New Anchor Lineup
WTVG in Toledo, Ohio is making changes to its anchor lineup for the New Year. Starting Monday, longtime morning anchor Sashem Brey will be joining Lee Conklin at the anchor desk for the ABC affiliate's 5:00 and 6:00 p.m. newscasts. Claire Mitchell will join James Starks for Action News Good Morning on the weekdays. Alexandria...
Audrey Castoreno Returns to Mornings at KENS in San Antonio
San Antonio CBS affiliate KENS has announced that anchor Audrey Castoreno will return to the station's morning newscast on Monday. Before anchoring the noon and 4 p.m., she used to anchor the station's 4:30 a.m. newscast. "Mornings have always held a special place in my heart, and this team truly feels like family," Castoreno said....
13 creative campaigns to know about today
Among the notable creative campaigns for Jan. 2: Dunkin’s Sabrina Carpenter collab and two campaigns kicking off Dry January.
15 TV and streaming ad market predictions for 2025
Top TV and streaming executives foresee greater AI use, progress in measurement and the impact of M&A in 2025.
5 future of work predictions and trends to watch in 2025
AI and RTO are among top concerns for marketers and agencies—plus, layoff and hiring patterns to keep an eye on.
CES 2025—everything marketers and agencies need to know about AI, tech and dealmaking at the show
Ad industry will discuss the shifting agency landscape, automation, quantum computing and more in Las Vegas.
5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond
In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players,...
CES 2025: Marketers Hunt for Competitive-Edge Tech
Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn't settle into its once-a-year, early January cadence until the late 1990s. For the marketing industry, it's an opportunity to scope...
Where Commerce Media Will Flourish—and Sputter—in 2025
The commerce media boom was alive and well in 2024, reshaping how retailers, financial institutions, airlines, and travel companies were wooed by the possibility of turning their troves of first-party consumer data into ad revenue. That's expected to continue into 2025, analysts told ADWEEK. But the growth will be at a slower pace than the...
Your CMO, Not Your CTO, Should Lead AI Strategy
Two years after the launch of ChatGPT, the business world is finally waking up. This isn't just another tech trend that VCs will throw money at while screaming "disruption"--one that may be gone in another year. AI is the new electricity. It will impact everything. Companies are fumbling in the dark, trying to figure out...
