Super Bowl Movie Trailers May Reveal Upcoming Box Office Trends
Once upon a time, movie stars only made Super Bowl ad appearances in Big Game trailers. These days, they're too busy hawking commercial products to advertise, you know... movies. That's why the movie studios that did fork over $8 million for Super Bowl airtime put the focus on characters and franchises that had a track...
Indianapolis Investigative Reporter Rafael Sánchez Joins WXIN After Sitting Out a Year
Rafael Sanchez has joined Indianapolis, Indiana Fox affiliate WXIN as an investigative journalist and anchor. Sanchez left ABC affiliate WRTV in February of last year. "My new work home is Fox59/CBS4," he wrote on Facebook. "The non-compete ended on Sunday at midnight. I'll resume helping people with our consumer segment #CallRafael." "We are thrilled to...
Super Bowl Instant Replay: GoDaddy Has Grown Up, But to What Effect?
THE AD: In "Act Like You Know," GoDaddy's first Super Bowl spot in 8 years, The Shield actor Walton Goggins plays a series of brazenly overconfident characters--a detective without a clue, a racecar driver with no sense of direction--before facing his most daunting (and realest) role yet: small business owner. Luckily, GoDaddy Airo, the company's...
Barb Announces New Cloud-Based Data Hub with MediaSense and Snowflake
Barb, the UK's joint industry currency for the TV business, has this morning announced the planned launch of Barb Data Hub, a new cloud-based system for storing, processing, and distributing Barb's viewing data with the wider industry. Barb says the new tool will give its clients better ease of access to its data, as well Read More
The Trade Desk Will “Never Own Inventory” in Ventura Strategy
In November, ad tech giant The Trade Desk offically announced Ventura, a CTV operating system (OS). While the news triggered excitement in the industry, it also sparked questions over how the OS would work and the role The Trade Desk would play, particularly when it comes to protecting the interests of the company's demand-side clients. Read More
9 creative campaigns to know about today
Among the notable campaigns for Feb. 10: Nike’s congrats ad for the Eagles and Apple TV and MLS’s fun segue from football to fútbol.
VML’s Kaleeta McDade on pushing back against ‘algorithms without the rhythm’
The agency’s global chief experience design officer writes about reclaiming media as the voice of connection.
The Top Super Bowl 59 Ads With the Most Online Engagement
T-Mobile's "A New Era in Connectivity" Super Bowl commercial, touting its beta partnership with Elon Musk-owned Starlink to use satellites and map zones in the U.S. that lack connectivity, dominated the list of Most Engaging Super Bowl Ads from TV outcomes provider EDO. EDO's Engagement Index ranked every national Super Bowl 59 spot based on...
Elon Musk Makes Subtle Super Bowl Cameo With T-Mobile Starlink Spot
Elon Musk had an uncharacteristically quiet night during Super Bowl 59. The head of X, formerly Twitter, largely stayed off of social media as the Philadelphia Eagles routed the Kansas City Chiefs. (Although based on one RT, he seems as excited for Mission: Impossible--The Final Reckoning as we are.) But Musk was subtly acknowledged via...
Following Super Bowl, Fox Corp Names John Nallen President and COO
Fox is wasting no time. On Monday morning, directly after Fox aired the Super Bowl, Fox Corp revealed two major pieces of news, including naming John Nallen its president and chief operating officer and acquiring Red Seat Ventures. Regarding its president and COO, Fox has now signed a new long-term employment agreement through June 2028....
