Marketing Leadership and Brand Evolution With Hilton CMO Mark Weinstein
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and Mark as they discuss his journey to becoming CMO, the evolution of Hilton's loyalty program, and the successful "For the Stay" platform....
Expert tips for running profitable amazon sponsored product ads
In today’s competitive ecommerce landscape, a typical Amazon advertising agency will leverage Amazon Sponsored Product ads effectively can make all the difference in driving sales. The key to success lies in employing a data-driven approach that includes optimizing product listings, strategic keyword targeting, and ongoing campaign management. This guide will highlight essential insights into running […]
Florida Law Limiting Social Media Access for Younger Teens Takes Effect
The Children's Online Privacy Protection Act, which took effect in 2000, set the minimum age for social media users in the U.S. at 13. Lawmakers in Florida want teens to wait a bit longer. House Bill 3, which was signed by Gov. Ron DeSantis in March, went into effect at the start of the new...
AI Startup Rembrand Raises $23 Million in Series A Round of Funding
Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}. The Trade Desk, Naver D2SF, and existing investors including BOLD (L'Oreal's corporate venture fund) and Greycroft also participated in the round of funding. Two-year-old Rembrand...
Sabrina Carpenter ‘Shakes That Ess’ for Dunkin
When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy Award-nominated artist behind pop smash "Espresso." The brand and the singer joined forces on the Dec. 31 debut of "Sabrina's Brown Sugar...
Marketing’s Education Crisis and How Mini MBA Is Doing It Differently
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in Phoenix, Arizona. Mark shares insights on the evolution of marketing education, the gaps between academic theory and industry practice, and his perspectives on marketing...
Comscore Appoints Jackelyn Keller as CMO
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media measurement. The new CMO brings extensive experience in linear TV, streaming, digital and programmatic advertising, as well as product marketing and revenue strategy. She previously served...
How the News Networks Covered the New Orleans Terror Attack
Americans woke up on New Year's Day to the horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1, plowing into the crowd and killing 15 people. Authorities have since classified the attack as an act of terrorism and named...
DHL’s Greg Hewitt Talks Global Logistics and Industry Transformation
In this compelling episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and commerce. Drawing on his 30 years of experience at DHL, Greg offers forward-looking insights into how global shipping is evolving to...
Bridging Offline and Online Retail With Kraft Heinz and Newell Brands
Brave Commerce Live took over New York in 2024, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. This special episode recorded at the event, Ashley Becker, vp of global ecommerce capabilities at Kraft Heinz, and Mike Geller,...
