Discover why premium large-format DOOH captures 5× more attention than online ads, how Branded Cities is transforming the New York media landscape, and what Ocean Outdoor’s DeepScreen™ 3D launch means for immersive brand storytelling. Get the latest insights from B.B. in this week’s top OOH roundup. The post DOOH: Big Data and Bigger Screens first appeared on OOH TODAY.

Split-Testing in the Wild: How A/B Testing Works for Outdoor Campaigns In the digital world, marketers constantly test and refine campaigns through A/B testing—running two versions of an ad to see which performs better. But what about in the physical world of billboards and outdoor media? Can split-testing work when the medium is static, space […]

Olshan Frome Wolosky LLP has been recognized in the 2025 edition of The Legal 500 US as a Leading Law Firm in Advertising and Marketing: Transactional and Regulatory, with three attorneys individually ranked, including Andrew Lustigman being recognized as a Leading Partner. The firm’s recognition in this highly competitive category reflects its steady focus on advising clients in advertising law and regulatory compliance.

Out-of-Home (OOH) advertising is evolving rapidly—and Edge1 is leading the transformation. As a comprehensive AdTech platform, Edge1 is built to empower media owners, agencies, and brands with the tools they need to manage, automate, and scale their OOH advertising operations like never before. What is Edge1? Edge1 is a robust and intelligent AdTech ecosystem specifically […]

The back-to-school season presents a prime opportunity for educational brands to create meaningful visibility. As students, parents, and educators gear up for a new academic year, strategically placed outdoor advertising ensures your brand is seen where it matters most. In a crowded digital environment, a bold outdoor campaign cuts through the noise and builds real-world […] The post Back-to-School Boost: Exclusive Outdoor Advertising Deals for Education Campaigns appeared first on The Perfect Media Group.

TikTok is no longer just a platform for viral dances and trending audio, it’s now a serious force in the advertising world. With nearly 2 billion users and over 1.8 billion reachable through ads, it’s where your audience is spending their time. But while TikTok delivers unmatched reach, it hasn’t made life easy for advertisers. […]

Homes that watch with ads are ‘lighter’ viewers consuming up to 40% less content on some services Shows such as Netflix’s TV history-making Adolescence and Disney’s romp Rivals are among the latest hits to continue the subscriber juggernaut, as the US streamers continue to mount pressure on UK TV broadcasters. However, research reveals that a new breed of viewers being banked on to drive their next era of growth are watching up to 40% less content on some services, giving traditional broadcasters hope that their own streaming services will not ultimately be outmuscled in the battle over the rapidly growing[...]

Introduce a contact to the magic of Outdoor Advertising and earn a nice penny from us at Billboard Media The post Billboard Media Referral Scheme: Earn While You Recommend first appeared on Billboard Media.

Canon EMEA launches its latest integrated campaign, developed by global creative agency of record VCCP and created exclusively by VCCP’s global content creation studio Girl&Bear. ‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new generation of hybrid image-makers, this time connecting with high-profile creators. At its heart, ‘Created Different’ plays into both the quality, innovation and heritage of the brand’s products whilst recognising the spirit of a modern-day creator and their ambition. It’s about empowering and demonstrating to creators that with Canon by their side, they can confidently produce extraordinary work that matches their aspirations. [...]